Companies to collaborate on data exchange and analysis
RESEARCH
TRIANGLE PARK, N.C., March 13,
2014 /CNW/ - Bayer CropScience and John Deere are working
together to integrate data access, wireless data transmission, and
delivery of prescription recommendations to help farmers optimize
yields and return on investment. The collaboration will enable
Bayer CropScience and John Deere to provide data-enabled
decision-support tools for farmers.
Beginning in 2014, in cooperation with retail and distributor
partners, Bayer CropScience will initiate R&D-based field
pilots designed to use agronomic data to prescribe Bayer
CropScience products to maximize yield potential and overall
profitability on each acre. Bayer CropScience's digital farming
initiatives promote the creation and delivery of value-driven
integrated solutions to farmers by leveraging new technologies and
data availability to improve farm effectiveness and efficiency.
"Our intent is to leverage the agronomic strengths of Bayer
CropScience and channel partners, combined with the
precision-enabled equipment and the MyJohnDeere decision support
platform offered by John Deere, to enable farmers to move from
precision agriculture to decision agriculture," said Shane Hand, Bayer
CropScience Digital Farming Strategic Marketing Lead.
Bayer CropScience's digital farming initiatives are designed to
link agronomics, product performance and best management practices,
while utilizing variable-rate and wirelessly connected technology
offered by John Deere precision machinery. By integrating these
elements, the two companies hope to enhance sustainable value at
the farmer level and increase yields.
Through its John Deere FarmSight™ strategy, John Deere is
creating a solutions ecosystem to enable agricultural customers to
be more productive, experience greater uptime, and lower the cost
of operation while improving yield. An important component of this
strategy is MyJohnDeere; a comprehensive information platform
enabling the management of equipment data, production data and farm
operations. This online platform allows farmers to analyze yield
variability, access decision support tools and collaborate with
their agronomic advisors to improve their bottom line.
"The MyJohnDeere open platform gives farmers the opportunity to
see the performance of their operations and collaborate with
agronomic and business partners to optimize their production and
costs. Bayer CropScience and John Deere share the commitment to
optimize farmer returns while honoring the foundational principles
of data management and stewardship," says Pat Pinkston,
Vice President Technology and Information Solutions, John
Deere.
To learn more about Bayer CropScience, visit
www.bayercropscience.us or contact your local sales representative
for product information. You also can follow and share with us on
Twitter @Bayer4CropsUS or connect on the Bayer CropScience social
media hub, Bayer Connect.
To learn more about John Deere, please visit www.JohnDeere.com
or contact your local John Deere dealer.
About Bayer CropScience
Bayer is a global enterprise
with core competencies in the fields of health care, agriculture
and high-tech materials. This year the company looks back on 150
years of working to fulfill its mission "Bayer: Science For A
Better Life". Bayer CropScience, the subgroup of Bayer AG
responsible for the agricultural business, has annual sales of
EUR 8,383
million (2012) and is one of the world's leading
innovative crop science companies in the areas of seeds, crop
protection and non-agricultural pest control. The company offers an
outstanding range of products including high value seeds,
innovative crop protection solutions based on chemical and
biological modes of action as well as an extensive service backup
for modern, sustainable agriculture. In the area of
non-agricultural applications, Bayer CropScience has a broad
portfolio of products and services to control pests from home and
garden to forestry applications. The company has a global workforce
of 20,800 and is represented in more than 120 countries. This and
further news is available at: www.press.bayercropscience.com.
About John Deere
Deere & Company (NYSE: DE) is a
world leader in providing advanced products and services and is
committed to the success of customers whose work is linked to the
land - those who cultivate, harvest, transform, enrich and build
upon the land to meet the world's dramatically increasing need for
food, fuel, shelter and infrastructure. Since 1837, John Deere has
delivered innovative products of superior quality built on a
tradition of integrity. For more information, visit John Deere at
its worldwide website at www.JohnDeere.com.
SOURCE Bayer CropScience