Greenfield Farms Food Subsidiary Carmela's Pizzeria CO Announces Opening of Its Fourth Carmela's Pizzeria Unit & Launch of St...
January 07 2014 - 10:00AM
Marketwired
Greenfield Farms Food Subsidiary Carmela's Pizzeria CO Announces
Opening of Its Fourth Carmela's Pizzeria Unit and Launch of Store
Marketing and Advertising Campaign
WEST PALM BEACH, FL--(Marketwired - Jan 7, 2014) - Greenfield
Farms Food, Inc. ("Greenfield" or the "Company") (OTCQB: GRAS)
announced today through its wholly-owned subsidiary, Carmela's
Pizzeria CO, Inc., the grand opening on January 2, 2014 of its
fourth restaurant unit located in Brookfield, Ohio. This
location will offer dine-in, delivery/take-out, and pizza buffet
along with beer and wine. The Company also announced the
launch of its in-store marketing and advertising campaign beginning
January 15, 2014, under the theme "Fresh, Delicious,
Affordable." This campaign will be presented in various medium
types to drive sales growth.
The opening of the fourth Carmela's unit will place into
operation in one unit the most comprehensive of the three separate
franchising concepts the Company will offer. The available
concepts will include:
- A full service dining room menu comprising a Carmela's Pizzeria
including a limited pizza buffet with alcohol and a Sports
Grill;
- A small Carmela's Pizzeria with a full menu including limited
pizza buffet, delivery and carry-out
- A Carmela's pizzeria delivery and carry out model similar to
those of the leading pizza delivery chains.
Ron Heineman, Chairman and CEO of the Company and Carmela's
Pizzeria, said, "We are excited about the opening of the fourth
unit as this will demonstrate the operational capacity of all three
of our franchising concepts in one location where prospective
franchisees can see actual operations. We are already fielding
franchise inquiries from neighboring states and look forward to
providing timely updates on our progress in the near future."
About Carmela's
Pizzeria Carmela's presently has four Dayton, Ohio area
locations offering authentic New York style pizza. Carmela's
offers a full service menu for Dine In, Carry out and Delivery as
well as pizza buffets in select stores. Carmela's has been
noted in Dayton Daily News as one of "The Best Pizzerias" in
Dayton. Visit the Carmela's website at:
www.carmelasohio.com
About Greenfield Farms
Food, Inc. Greenfield is a publicly-traded nominally
capitalized company operating through its wholly-owned subsidiary
Carmela's Pizzeria CO, Inc. through the Carmela's Pizzeria Dayton
restaurant locations that include pizza buffets, alcohol service,
delivery and carry-out depending on the location; and has
previously been a limited producer and marketer of "grassfed" beef
that supplied a North Carolina based grocer.
Safe Harbor for Forward-looking Statements
This news release may contain forward-looking statements that
are made pursuant to the "safe harbor" provisions of the Private
Securities Litigation Reform Act of 1995. While these statements
are made to convey to the public the company's progress, business
opportunities and growth prospects, they are based on management's
current beliefs and assumptions as to future events. However, since
the company's operations and business prospects are always subject
to risk and uncertainties, the forward-looking events and
circumstances discussed in this news release might not occur, and
actual results could differ materially from those described,
anticipated or implied. For a more complete discussion of such
risks and uncertainties, please refer to the company's filings with
the Securities and Exchange Commission.
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