Grandma’s Molasses, America’s #1 Molasses, Unites Bakers Nationwide with Introduction of First-Ever National Cookie Excha...
December 03 2013 - 11:19AM
Business Wire
Grandma’s Molasses Celebrates Sweet New Holiday
with Launch of Cookie Exchange Party
Just in time for the holiday season, all natural baking staple
Grandma’s Molasses has declared December 3 National Cookie Exchange
Day, the launch of a 12-day online party encouraging cookie
connoisseurs everywhere to exchange their own favorite cookie
recipes, as well as prepare, share and enjoy molasses-inspired
cookie recipes crafted by top baking bloggers from across the
country.
In celebration of this special day, Grandma’s Molasses has
partnered with 12 top baking bloggers who have created custom
cookie recipes inspired by their love for molasses. Just a taste of
the delectable recipes created include a gluten-free Carrot Halwa
Cookie by Nick and Ken of Rule of Yum, a Ginger Snap Cookie by
Hilah Johnson of Hilah Cooking, and the Classic Gingerbread Man by
Michelle Lettrich of Brown Eyed Baker.
In the true spirit of a cookie exchange, bakers around the
country are invited to submit their favorite molasses-inspired
cookie recipes to the Grandma’s Molasses Cookie Exchange via
Facebook.com/GrandmasMolasses. Recipes can be submitted starting
today through December 14, for a chance to win $50 gift cards
daily, or the mouth-watering grand prize—a $500 gift card and
year’s supply of Grandma’s Molasses products. A panel of judges
will carefully review all submissions, judging each recipe on
originality, presentation and taste, and on December 18 the grand
prize winner will be announced on the brand’s website and all
social media channels.
“Baking is a tradition that evokes feelings of nostalgia and
togetherness, especially around the holidays, so what better way to
carry on that tradition than by creating a party around our love of
baking?” said Sandra Paige, Brand Manager, B&G Foods. “In
creating the Grandma’s Molasses Cookie Exchange, our goal is to
celebrate baking enthusiasts everywhere by giving them a forum to
share their passion in a fun and interactive way.”
To further elevate the Grandma’s Molasses Cookie Exchange,
Grandma’s gives back by sponsoring Cookies for Kid’s Cancer, a
national non-profit organization committed to funding new therapies
used in the fight against pediatric cancer.
Grandma’s Molasses is made from natural sugarcane juice and
contains wholesome minerals that refined sugar does not. For
additional information about National Cookie Exchange Day and
Grandma’s Molasses Cookie Exchange Sweepstakes, including a
complete listing of official sweepstakes rules, please visit
FaceBook.com/GrandmasMolasses. Follow Grandma’s Molasses on
Facebook and Twitter for regular contest updates, recipes, and
more.
About B&G Foods, Inc.
B&G Foods, Inc. (NYSE:BGS) and its subsidiaries manufacture,
sell and distribute a diversified portfolio of high-quality,
branded shelf-stable foods across the United States, Canada and
Puerto Rico. Based in Parsippany, New Jersey, B&G Foods’
products are marketed under many recognized brands, including
Ac’cent, B&G, B&M, Baker’s Joy, Brer Rabbit, Cream of
Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril’s, Grandma’s
Molasses, JJ Flats, Joan of Arc, Las Palmas, Maple Grove
Farms, Molly McButter, Mrs. Dash, New York Style, Old
London, Original Tings, Ortega, Pirate’s Booty, Polaner, Red Devil,
Regina, Rickland Orchards, Sa-són, Sclafani, Smart Puffs,
Sugar Twin, Trappey’s, TrueNorth, Underwood, Vermont Maid and
Wright’s. B&G Foods also sells and distributes two branded
household products, Static Guard and Kleen Guard. For more
information, please visit www.bgfoods.com.
Media:Allison+PartnersErin Kelly,
646-428-0623B&Gfoods@allisonpr.com
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