TransAct Signs Contract with Little River Casino Resort to Install Epicentral® Promotion and Bonusing System
September 23 2013 - 7:30AM
Business Wire
TransAct Technologies Incorporated (Nasdaq: TACT), a global
leader in market-specific solutions, including printers, terminals,
software and other products for transaction-based and other
industries, announced today that it has entered into an agreement
with the Little River Casino Resort in Manistee, Michigan, to
install the Company’s Epicentral® promotion and bonusing system on
all of the casino’s 1,650 slot machines. Representing the Company’s
eighth Epicentral contract, the system is expected to go live at
Little River Casino Resort later this year.
The Epicentral Print System is currently live at five casinos,
delivering customized promotions and coupons directly to casino
patrons on over 5,000 slot machines and electronic gaming devices
worldwide. Including the Little River Casino Resort, TransAct
expects to bring three more casinos online before the end of 2013,
expanding the Company’s total base of Epicentral-enabled electronic
gaming devices to approximately 10,000 units worldwide.
Bart C. Shuldman, Chairman and Chief Executive Officer of
TransAct Technologies, commented, “Recognition for our innovative
Epicentral Print System is gaining momentum with casino operators
worldwide as they recognize the benefits of an easy-to-use software
system that helps casinos increase revenue through more frequent
visitation from their carded and uncarded customers, increased new
loyalty program enrollment, more time on device and higher levels
of play. We are excited to sign an installation contract with
Little River Casino Resort that further expands our footprint of
Epicentral-enabled slot machines. We look forward to working with
their technology and marketing teams to bring Epicentral live over
the coming months.”
“The addition of Epicentral represents a key step towards
further improving the effectiveness of our marketing efforts as the
system allows us to interact directly with our customers on a
real-time basis,” said Wendell Long, General Manager of Little
River Casino Resort. “We continually look for ways to provide our
customers with a fun, engaging gaming entertainment experience and
we believe Epicentral will help do all those things, further
establishing Little River as a gaming destination of choice for
customers across the region.”
The Epicentral Print System — connected directly to TransAct's
ServerPort™ device inside the slot machine — is an easy-to-use,
cost-efficient software system that enables casinos to internally
develop marketing programs and promotional coupons for distribution
to customers on a real-time basis at a slot machine. The system
works with existing slot systems and games as it operates with a
separate and distinct connection to TransAct’s Epic 950 printer. As
a result, casinos can deploy the Epicentral Print System to connect
to all existing slot machines, regardless of the game's
manufacturer, to drive increased revenue and enhance their
customers' experience on a real-time basis.
About TransAct Technologies Incorporated
TransAct Technologies Incorporated is a leader in developing and
manufacturing market-specific solutions, including printers,
terminals, software and other products for transaction-based and
other industries. These industries include casino and gaming,
lottery, food safety, banking, point-of-sale, hospitality, oil and
gas, and medical and mobile. Each individual market has distinct,
critical requirements for printing and the transaction is not
complete until the receipt and/or ticket is produced. TransAct
printers and products are designed from the ground up based on
market-specific requirements and are sold under the Ithaca®, Epic,
EPICENTRAL® and Printrex® product brands. TransAct distributes its
printers through OEMs, value-added resellers, selected
distributors, and direct to end-users. TransAct has over 2.4
million printers installed around the world. TransAct is also
committed to providing world-class printer service, spare parts,
accessories and printing supplies to its growing worldwide
installed base of printers. Through its TransAct Services Group,
TransAct provides a complete range of supplies and consumable items
used in the printing and scanning activities of customers in the
hospitality, banking, retail, gaming, government and oil and gas
exploration markets. Through its webstore,
http://www.transactsupplies.com, and a direct selling team,
TransAct addresses the on-line demand for these products. TransAct
is headquartered in Hamden, CT. For more information, please visit
http://www.transact-tech.com or call 203.859.6800.
About Little River Casino Resort
Located at the corner of US31 and M22 in Manistee, Michigan,
Little River Casino Resort is one of Michigan’s premier gaming
destinations. Little River offers the finest in casino action with
over 1,500 slot machines and table games. Guests can stay in one of
nearly 300 deluxe hotel rooms, catch a headliner show in the 1,600
seat entertainment center, or experience a wonderful dining
experience in any of three restaurants. Opened in 1999, Little
River Casino Resort is an enterprise of the Little River Band of
Ottawa Indians and is the largest employer in Manistee County. For
more information call 1-888-568-2244 or visit www.lrcr.com,
www.facebook.com/littlerivercasino and via Twitter
@LittleRiverFun.
Forward-Looking Statements
Certain statements in this press release include forward-looking
statements. Forward-looking statements generally can be identified
by the use of forward-looking terminology, such as "may", "will",
"expect", "intend", "estimate", "anticipate", "believe" or
"continue" or the negative thereof or other similar words. All
forward-looking statements involve risks and uncertainties,
including, but are not limited to, customer acceptance and market
share gains, both domestically and internationally, in the face of
substantial competition from competitors that have broader lines of
products and greater financial resources; our competitors
introducing new products into the marketplace; our ability to
successfully develop new products; our dependence on significant
customers; our dependence on significant vendors; dependence on
contract manufacturers for the assembly of a large portion of our
products in China; our ability to protect intellectual property;
our ability to recruit and retain quality employees as the Company
grows; our dependence on third parties for sales outside the United
States, including Australia, New Zealand, Europe, Latin America and
Asia; the economic and political conditions in the United States,
Australia, New Zealand, Europe, Latin America and Asia; marketplace
acceptance of new products; risks associated with foreign
operations; the availability of third-party components at
reasonable prices; price wars or other significant pricing
pressures affecting the Company's products in the United States or
abroad; risks associated with potential future acquisitions;
our new line of food safety and oil and gas products will drive
increased adoption by customers; the outcome of the lawsuit between
TransAct and Avery Dennison Corporation; and other risk factors
detailed from time to time in TransAct's reports filed with the
Securities and Exchange Commission. Actual results may differ
materially from those discussed in, or implied by, the
forward-looking statements. The forward-looking statements speak
only as of the date of this release and the Company assumes no duty
to update them to reflect new, changing or unanticipated events or
circumstances.
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