TransAct's Epicentral® Promotion and Bonusing System Goes Live on 144 Gaming Machines at Hippodrome Casino in London
September 16 2013 - 7:30AM
Business Wire
TransAct Technologies Incorporated (Nasdaq: TACT), a global
leader in market-specific solutions, including printers, terminals,
software and other products for transaction-based and other
industries, announced today that it has successfully installed its
industry-leading Epicentral® Print System at the Hippodrome Casino
in London’s historic Leicester Square. Connecting to each of the
property’s 144 electronic gaming machines, including both slot
machines and electronic table games, the newest installation of
Epicentral marks the Company’s fifth such successful launch.
Epicentral is now running live on over 5,000 slot machines
worldwide.
“The introduction of our advanced Epicentral promotion and
bonusing system on Hippodrome’s entire array of electronic gaming
machine offerings represents the fifth successful installation of
our innovative in-casino marketing system,” said Bart C. Shuldman,
Chairman and Chief Executive Officer of TransAct Technologies.
“Hippodrome is the latest customer to fully embrace the power of
Epicentral and to recognize the software system’s ability to
increase visitation from top tier customers, enhance new loyalty
program enrollment and drive additional play on their 144
electronic gaming machines. They are using Epicentral right out of
the gate to offer Instant Rewards prizes to customers including
food and drink offers, cash prizes, free play, friend points,
exclusive drawings and merchandise. We are excited to work closely
with Hippodrome to help further improve their business and provide
their guests with an amazing, fun customer experience.”
Simon Thomas, Chief Executive of the Hippodrome Casino, added,
“Installing Epicentral on our casino floor provides a tremendous
value proposition for our guests and our operations given the
attractive benefits of instant promotions and bonusing. The
TransAct team made the process of linking Epicentral to all of our
electronic gaming machines and our player tracking system simple
and, as a result, we are able to easily connect and communicate
directly with players at all times and at all machines on our
casino floor. Our marketing team looks forward to providing our
customers with a more personalized, exciting gaming experience and
we expect the addition of Epicentral to our award-winning gaming
offering in the heart of London to take the fun at Hippodrome to a
whole new level.”
The Epicentral Print System — connected directly to TransAct's
ServerPort™ device inside the slot machine — is an easy-to-use,
cost-efficient software system that enables casinos to internally
develop marketing programs and promotional coupons for distribution
to customers on a real-time basis at a slot machine. The system
works with existing slot systems and games as it operates with a
separate and distinct connection with the printer. As a result,
casinos can deploy the Epicentral Print System to connect to all
existing slot machines, regardless of the game's manufacturer, to
drive increased revenue and enhance their customers' experience on
a real-time basis.
About TransAct Technologies Incorporated
TransAct Technologies Incorporated is a leader in developing and
manufacturing market-specific solutions, including printers,
terminals, software and other products for transaction-based and
other industries. These industries include casino and gaming,
lottery, food safety, banking, point-of-sale, hospitality, oil and
gas, and medical and mobile. Each individual market has distinct,
critical requirements for printing and the transaction is not
complete until the receipt and/or ticket is produced. TransAct
printers and products are designed from the ground up based on
market-specific requirements and are sold under the Ithaca®, Epic,
EPICENTRAL® and Printrex® product brands. TransAct distributes its
printers through OEMs, value-added resellers, selected
distributors, and direct to end-users. TransAct has over 2.4
million printers installed around the world. TransAct is also
committed to providing world-class printer service, spare parts,
accessories and printing supplies to its growing worldwide
installed base of printers. Through its TransAct Services Group,
TransAct provides a complete range of supplies and consumable items
used in the printing and scanning activities of customers in the
hospitality, banking, retail, gaming, government and oil and gas
exploration markets. Through its webstore,
http://www.transactsupplies.com, and a direct selling team,
TransAct addresses the on-line demand for these products. TransAct
is headquartered in Hamden, CT. For more information, please visit
http://www.transact-tech.com or call 203.859.6800.
About Hippodrome Casino
Land based Casino Of The Year 2013* and located in the heart of
the West End of London in one of the city’s iconic buildings. It
opened in July 2012 and is already one of London’s foremost
entertainment venues. The Hippodrome Casino is the result of a
three year, £40 million development of 2 heritage buildings on the
busiest corner in Europe with China town at the back door. It has
four floors of gaming including a dedicated Poker deck, a
restaurant, six bars, two lounges, and a dedicated cabaret theatre
with some of the best acts in town. (*Totally Gaming Awards
2013).
Forward-Looking Statements
Certain statements in this press release include forward-looking
statements. Forward-looking statements generally can be identified
by the use of forward-looking terminology, such as "may," "will,"
"expect," "intend," "estimate," "anticipate," "believe" or
"continue" or the negative thereof or other similar words. All
forward-looking statements involve risks and uncertainties,
including, but are not limited to, customer acceptance and market
share gains, both domestically and internationally, in the face of
substantial competition from competitors that have broader lines of
products and greater financial resources; our competitors
introducing new products into the marketplace; our ability to
successfully develop new products; our dependence on significant
customers; our dependence on significant vendors; dependence on
contract manufacturers for the assembly of a large portion of our
products in China; our ability to protect intellectual property;
our ability to recruit and retain quality employees as the Company
grows; our dependence on third parties for sales outside the United
States, including Australia, New Zealand, Europe, Latin America and
Asia; the economic and political conditions in the United States,
Australia, New Zealand, Europe, Latin America and Asia; marketplace
acceptance of new products; risks associated with foreign
operations; the availability of third-party components at
reasonable prices; price wars or other significant pricing
pressures affecting the Company's products in the United States or
abroad; risks associated with potential future acquisitions;
our new line of food safety and oil and gas products will drive
increased adoption by customers; the outcome of the lawsuit between
TransAct and Avery Dennison Corporation; and other risk factors
detailed from time to time in TransAct's reports filed with the
Securities and Exchange Commission. Actual results may differ
materially from those discussed in, or implied by, the
forward-looking statements. The forward-looking statements speak
only as of the date of this release and the Company assumes no duty
to update them to reflect new, changing or unanticipated events or
circumstances.
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