Electronic Cigarettes International Group Launches the First ‘Blending Boutique’ with Their VIP® Brand in the United Kin...
December 15 2014 - 8:55AM
Business Wire
Electronic Cigarettes International Group, Ltd. (OTCBB:
ECIG), today announced that VIP®, one of the United
Kingdom’s leading e-cigarette brands and a wholly-owned subsidiary
of ECIG, opened its first dedicated ‘Blending Boutique’ located in
East London, the first of its kind in the UK. The boutique debuted
in Westfield Stratford City shopping centre on and adds to the
number of VIP® outlets in the UK and Europe to now over 120.
Designed to allow shoppers to blend their own e-liquid flavor with
an on-hand expert mixologist, the luxury VIP® vaping lounge enables
current smokers and e-cigarette users to try the latest technology
in ‘vaping,’ an alternative to smoking. The boutique opening
coincides with VIP’s new television advertising campaign in the
United Kingdom, the first ever to demonstrate vaping on
television.
Electronic Cigarettes International
Group, Ltd. today announced that VIP(R), one of the United
Kingdom's leading e-cigarette brands and a wholly-owned subsidiary
of ECIG, opened its first dedicated 'Blending Boutique' located in
East London, the first of its kind in the UK. (Photo: Business
Wire)
VIP is also be unveiling its newest product and ECIG Company
innovation at the Blending Boutique, the Variable Voltage Photon.
The variable voltage vaping system is a high-end personal vaporiser
that enables smokers to adjust the voltage of the battery and level
of their vape for maximum impact and satisfaction. Designed not to
look like a cigarette, the Photon enables users to distance
themselves from any aspect of 'smoking' and get even greater
benefits of vaping without the negatives of tobacco.
About VIP
Headquartered in Manchester, England, VIP® is one of Europe’s
leading brands of premium electronic cigarettes, founded in 2009.
With its full portfolio across all relevant segments within
electronic cigarettes and vaping products, VIP® has grown to become
one of the most preferred and recognized brands in the United
Kingdom, the number one brand in Ireland, and the preferred brand
in taste amongst consumers in the UK. The Company currently sells
its products online, through its own flagship retail outlets, in
mobile kiosk units, and in major retailers in the UK, Ireland and
key markets in Western Europe. The business is a member in good
standing of ECITA (European Electronic Cigarette Industry Trade
Association). The company’s website is
http://www.vipelectroniccigarette.co.uk/. VIP® was acquired in
April 2014 by ECIG. Electronic Cigarettes International Group, Ltd.
(ECIG).
About Electronic Cigarettes
International Group, Ltd. (ECIG)
Electronic Cigarettes International Group (ECIG) is dedicated to
providing a compelling alternative to traditional cigarettes for
the more than 1 billion current smokers around the world. ECIG is a
fast growing independent electronic cigarette company, and owns the
trademarks VAPESTICK®, FIN®, Victory®, VIP®, and others. The
Company owns multiple subsidiary companies and has operations in
key worldwide markets. ECIG offers consumers a full product
portfolio that incorporates product quality and the latest
technology. The Company’s website is www.ecig.co.
Safe Harbor Disclosure
This press release contains forward-looking statements that are
made pursuant to the safe harbor provisions within the meaning
of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended.
Forward-looking statements are any statement reflecting
management's current expectations regarding future results of
operations, economic performance, financial condition and
achievements of ECIG, including statements regarding ECIG’s
expectation to see continued growth. The forward-looking statements
are based on the assumption that operating performance and results
will continue to materialize consistent with recent trends.
Management believes these assumptions to be reasonable but there is
no assurance that they will prove to be accurate. Forward-looking
statements, specifically those concerning future performance are
subject to certain risks and uncertainties, and actual results may
differ materially. These risks and uncertainties include: ECIG’s
reliance on additional financing, ECIG’s profitability and
financial health, risks associated with ECIG’s products, including
that they may pose a health risk; governmental regulations may
impact ECIG’s business; the market or consumers may not accept
ECIG’s products; ECIG relies on a single class of products;
existing or pending patents may affect ECIG’s business; and other
factors disclosed in the Company's filings with the Securities and
Exchange Commission. Unless required by applicable law, ECIG
undertakes no obligation to update or revise any forward-looking
statements.
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http://www.businesswire.com/multimedia/home/20141215005641/en/
For investor inquiries please contact:The Piacente Group,
Inc.Don Markley or Glenn GarmontTel: 212-481-2050Email:
ecig@tpg-ir.comwww.ecig.coFollow us on social media:Facebook:
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