Smart Holdings, Inc. (SMHS) Shareholder Update
October 24 2011 - 1:40PM
Business Wire
Smart Holdings, Inc. (SMHS.PK), dba Assurance Group Direct
announced today that the company will continue to expand its RX
sales efforts by adding newspaper media and Facebook social
networking expansion to its marketing program. On November 3rd and
4th, 50,000 direct mail inserts will be delivered to a targeted
group of subscribers and non-subscribers, based on age and income,
in the Miami Herald Newspaper.
The RX Prescription Discount program also introduced a new
60-second TV spot that began airing on national TV on October 10th.
The new spot outperformed the 2-minute spot reducing the media cost
by more than 50% while increasing the call volume. The company also
increased the number of sale conversions to as high as 30% of the
incoming calls with our top sales agents.
The Auto Warranty Sales program continued in September on TV
with good lead flow that maintained its cost per call. The company
has not seen a decline in lead cost and says the search for
consumers seeking extended auto repair coverage seems to be as high
as ever with new car sales still struggling.
About Smart Holdings, Inc.
Headquartered in Marietta, GA, Smart Holdings, Inc., through its
wholly owned subsidiary, Assurance Group Direct, is in the business
of selling automotive extended service plans and health care plans
on a nationwide basis. Products now being sold include Prescription
Medication Savings Plan and the Dental, Vision, Hearing and
Chiropractic savings plans. The company is marketing directly to
consumers through national television, Internet and other mass
medias including social networking.
For more information, please visit:
www.smartholdingsinc.com,
www.assurancedirectrx.com or
www.assurancegroupdirect.com
Forward Looking Statements
This press release includes statements that constitute
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995 (the "Reform Act"). Smart
Holdings, Inc. claims the protection of the safe-harbor for
forward-looking statements contained in the Reform Act. These
forward-looking statements are often characterized by the terms
"may," "believes," "projects," "expects," or "anticipates," and do
not reflect historical facts. Specific forward-looking statements
contained in this press release include, but are not limited to:
our successful integration of diversified growth companies, impact
of the company's expansion plan, and new business development
success, future financial results, development and acquisition of
new product lines and services, the impact of competitive products
or pricing from technological changes, the effect of economic
conditions and other uncertainties.
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