MGA Entertainment Unleashes GrossMos!™: The Icky, Slimy New Tactile Toy Brand for Kids
August 27 2024 - 8:07AM
MGA Entertainment, one of the largest privately
held toy and entertainment companies in the world, is thrilled to
announce the launch of
GrossMos!™, an imaginative,
tactile new toy line that appeals to every kid who loves to get a
little messy. The new brand offers kids the ultimate prehistoric
play experience combining dinosaurs, slime and a lot of gross play!
The first series in the lineup is GrossMos! Dino,
a hands-on, dinosaur-themed toy that explores the “gross factor” so
many kids seek in a safe and silly way. Tear out the eye socket of
the Dino skull, pour water in, and watch as foam oozes from the
skull's eyes, nose, and mouth. Then, pry open the jaws and excavate
bones to assemble a smaller dinosaur figurine and feed "toxic
slime" from the included slime bottle to your dinos, making them
barf, poop, or snot it out! The new toy offers young kids an
exciting twist on the unboxing experience coupled with lasting,
hands-on tactile-play. The series includes eight unique dinos
including one rare dino.
Kids are naturally drawn to gross toys, and MGA
embraces this timeless fascination. Though adults may not always
understand the obsession with the gooey and the gross,
psychologists link this interest to developmental behavior.
According to PsychCentral, potty humor is age-appropriate for
preschoolers, and the joy of being messy and silly is a core part
of childhood, even well above four years old. Fostering curiosity,
sensory engagement, and risk-free boundary testing, GrossMos! helps
children understand social norms and navigate behavior through the
power of play.
"Today marks an exciting milestone for MGA
Entertainment as we launch our newest, grossest brand, GrossMos!,”
said Isaac Larian, Founder and CEO of MGA Entertainment. “Inspired
by our kid-tested, kid-approved Poopsie Slime Surprise! from the
past and our current Rainbow High fashion dolls with DIY sparkle
slime, GrossMos! delights kids with a tactile experience that
speaks their language.”
In a world where screens and technology are nearly
unavoidable, tactile play is an essential counterbalance, creating
hands-on learning experiences that ultimately encourage kids to
just be kids. Tactile play encourages exploration, an active
imagination, and hones fine motor skills in a way unmatched by
screen time. According to Statista, 76 percent of parents
agree that the less time kids spend with screen media, the better
off they are. GrossMos! products offer play that gives children a
break from screen time overstimulation, helping them develop
patience, intentionality, and explore the diverse aspects of the
world around them.
GrossMos! Dinos are the perfect gift for the fall
and holiday season – the messier, the better!
GrossMos! Dino Series One is available now
at Target, Walmart, Amazon and MGA
Shop for a suggested retail price of $9.99. For more
information, check out GrossMos! @officialgrossmos
on Instagram and TikTok. Another toy in the line
will debut this coming October, so stay tuned for more
details.
About MGA EntertainmentMGA Entertainment is
one of the largest privately held toy and entertainment companies
in the world, known for its commitment to creativity, quality, and
innovation. Headquartered in Los Angeles with offices globally, the
company creates innovative, proprietary, and licensed consumer
products and entertainment properties, including toys, games,
dolls, apparel, consumer electronics, home décor, stationery,
sporting goods, movies, and television series. The MGA family
includes award-winning brands such as L.O.L.
Surprise!™, Little Tikes®, Rainbow
High™, Bratz®, MGA’s
Miniverse™, Yummiland™, CarTuned™, GrossMos!™, Pixel
Petz™, Micro Games of America™, Fluffie
Stuffiez™, BABY born®,and Zapf Creation®. For more
information, please visit us at www.mgae.com or check us out
at LinkedIn,TikTok, Instagram and Facebook.
###
- GrossMos! Dino
- Collect all Eight GrossMos! Dinos
Amanda Magalski
FINN Partners for MGA Entertainment
mga@finnpartners.com
MGA Newsroom
MGA Entertainment
+1.818.221.4431
news@mgae.com