Fans can score 711 days of free coffee
by getting inked on August 28 in
NYC
IRVING, Texas , Aug. 22,
2024 /PRNewswire/ -- America's daily coffee routine
is about to get rocked. On August 28,
7-Eleven, Inc. will debut an exclusive Anniversary Blend of Green
Day's coffee brand, Punk Bunny
Coffee,
at 7-Eleven®, Speedway®
and Stripes® stores nationwide for a limited time.
This epic collaboration was brewed up to commemorate the
60th anniversary of 7-Eleven originating the idea of
freshly brewed coffee in to-go cups and the 30th
anniversary of Green Day's breakout album.
To celebrate the launch, 7-Eleven and Punk Bunny are offering
the chance to win big by honoring the tradition of Green Day fans
solidifying their fandom in ink – with a twist. On August 28 starting at 8:00
a.m. ET, the first 50 fans to show up at 7-Eleven at 800 6th
Ave in New York City and get inked
with a custom 7-Eleven x Punk Bunny tattoo will receive free
7-Eleven coffee for 711 days.* The unique, semi-permanent tattoo is
designed by Lady Cobra, a fellow Bay Area native and tattoo artist
who will be on-site at the event inking some fans herself.
"This year, we celebrate the 60th anniversary of
7-Eleven as the first national retailer to offer freshly brewed
coffee in to-go cups, making us the OG To-Go coffee destination,"
said Dennis Phelps, Senior Vice
President, Merchandising (Vault & Proprietary Beverages) at
7-Eleven. "What better way to celebrate than by teaming up with
Punk Bunny to bring new and exclusive coffee options to our
customers and offering a one-of-a-kind coffee experience?"
The Punk Bunny Coffee Anniversary Blend is the perfect way to
start the day off with a bang, featuring hints of citrus to awaken
the senses along with undertones of rich stone fruit. The warm
cocoa with a gentle hint of spice finish creates a multi-layered
coffee experience. In addition to the exclusive Anniversary Blend
roast, Punk Bunny is bringing Fair Trade Certified coffee to
7-Eleven with bagged blends and K-Cups of the Sound Check and Last
Ride In roasts, available in stores. Fans across the country can
score a limited-edition Punk Bunny-inspired collectible refill mug
in 7-Eleven and Speedway stores while supplies last.
"When we first came together as a band back in high school, the
7-Eleven in our hometown was our go-to spot," said Billie Joe Armstrong, frontman of Green Day. "As
we celebrate the anniversaries of two of our biggest albums, it's a
full circle moment to have our coffee company Punk Bunny available
at 7-Eleven stores."
Not in New York City, but still
want to show your fandom? Punk Bunny
Coffee has teamed up with 7-Eleven's online merch shop,
7Collection™ to create a capsule of limited-time merch to celebrate
the collaboration. The capsule includes co-branded tees, totes and
stickers.
"As a Green Day fan myself, I am particularly excited to share
this collaboration with our customers," said Marissa Jarratt, Executive Vice President &
Chief Marketing and Sustainability Officer. "The addition of
Punk Bunny to the 7-Eleven coffee lineup continues our commitment
to bring new, exclusive items to stores. Together with Punk Bunny,
we hope to excite coffee and music fans everywhere and celebrate 60
years of our to-go coffee."
*Tattoos are only available to the first Fifty (50)
Participants. First come, first served. Void where prohibited. Open
to legal residents of the 50 US & DC, 21 & older and
present in New York City, NY on
8/28/24. Begins 8:00 AM ET on
8/28/24 and ends 4:00 PM ET on 8/28/24. Visit
rules.dja.com/punkbunny7eleven for full T&C's.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier
name in the U.S. convenience-retailing industry. Based in
Irving, Texas, 7-Eleven operates,
franchises and/or licenses more than 13,000 stores in the U.S. and
Canada. In addition to
7-Eleven® stores, 7-Eleven, Inc. operates and franchises
Speedway®, Stripes®, Laredo Taco
Company® and Raise the Roost® Chicken and
Biscuits locations. Known for its iconic brands such
as Slurpee®, Big Bite® and Big
Gulp®, 7-Eleven has expanded into high-quality
sandwiches, salads, side dishes, cut fruit and protein boxes, as
well as pizza, chicken wings and mini beef tacos. 7-Eleven offers
customers industry-leading private brand products at outstanding
value. Customers can earn and redeem points on various items in
stores nationwide through its 7Rewards® and Speedy
Rewards® loyalty programs with more than 80 million
members, place an order in the 7NOW® delivery app
in over 95% of the convenience retailer's footprint, or rely on
7-Eleven for other convenient services. Find out more online
at www.7-eleven.com.
About Punk Bunny Coffee
Punk Bunny Coffee, formerly Oakland Coffee Works, was
founded in 2023 by Green Day's Billie Joe
Armstrong, Mike Dirnt, and Tré Cool. The brand builds on the
core values of the Oakland Coffee brand, which was established a
decade ago, to provide carefully curated organic, Fair Trade
Certified coffee with an emphasis on sustainability and community.
Punk Bunny Coffee have also
partnered with Keurig Dr Pepper (KDP) as part of both brands'
shared commitment to sustainability. Green Day and Punk Bunny's
Fueled by Love Initiative will take a portion of profits from every
bag or pod of Punk Bunny Coffee sold and distribute it equally to
this year's charity partners: One Tree Planted, Oceana, Keep Memory
Alive, Eat. Learn. Play, and the Ron Finley Project. Adam Devine, Rachael
Ray, and other high-profile friends are investors. Consumer
packaging goods expert Paul Smucker
Wagstaff also serves as an investor, advisor, and board
member.
About Green Day
Formed in 1986 in Berkeley, CA, Green Day is one of the world's
best-selling bands of all time, with more than 75 million records
sold worldwide and 10 billion cumulative audio/visual streams. The
five-time Grammy Award-winning Rock and Roll Hall of Fame inductees
released their breakout album Dookie in 1994, which
sold over 10 million and achieved 10x Platinum Diamond status, is
widely credited with popularizing and reviving mainstream interest
in punk rock, catapulting a career-long run of #1 hit singles.
Entertainment Weekly calls Green Day, "The most influential
band of their generation," while Rolling Stone attests,
"Green Day have inspired more young bands to start than any act
this side of Kiss, and that doesn't seem to be changing." In 2004,
Green Day released the rock opera American Idiot which
captured the nation's attention, selling more than 8 million copies
in the U.S. alone and taking home the Grammy Award for Best Rock
Album. Mojo declared "It's exhilarating stuff, the kind of
record that sets new parameters as to what is possible from a punk
rock'n'roll band in the 21st century." In 2010, a stage adaptation
of American Idiot debuted on Broadway to critical and
commercial acclaim. Released in 2020, Green Day's thirteenth
studio album Father Of All... debuted at #1 on
Billboard's Album Sales Chart and #1 in both the U.K. and
Australia. Pitchfork
declared, "Green Day's most fetching and youthful songs in ages.
The trio sounds reinvigorated, more like hungry newcomers staking
their claim." In July 2021, Green Day
embarked on The Hella Mega Tour (w/ Fall Out Boy & Weezer). The
global tour included 29 sold-out stadium gigs – including renowned
venues like London Stadium and Los
Angeles' Dodger Stadium. On January 19, '24, the band released their highly
anticipated 14th studio album, Saviors, which includes hit
singles, "The American Dream Is Killing Me," which reached #1 on
Billboard Rock & Alternative Airplay, and "Dilemma." The album
debuted at #1 on seven different Billboard charts and marked their
fifth #1 in the UK. Saviors received widespread critical
praise, with Rolling Stone describing it as "huge songs and
snotty satire for a world on fire," while The New York Times hailed it as "a decisive, even
overdetermined return to form." The New Yorker summed it up
best with "It's Green Day's world now." Green Day is currently on
their massive global stadium tour – The Saviors Tour – where
they play Dookie and American Idiot in their
entirety, along with other Saviors cuts and fan favorites.
The tour will conclude on September
28 at Petco Park in San
Diego.
CONTACT:
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7-Eleven,
Inc.
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Corporate
Communications
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media@7-11.com
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SOURCE 7-Eleven, Inc.