Marketing Leader Reveals the Eight-Step
Formula for Better Patient Engagement
LOUISVILLE, Ky., June 27,
2024 /PRNewswire/ -- United Direct
Solutions (UDS), a leader in customized direct marketing with
extensive experience in the healthcare industry, prescribes
providers with a customer-centric communication approach to connect
with patients in a meaningful way. As consumers seek quality care
amid an environment of cost increases, physician shortages and data
breaches, consistent and timely information and resources are
essential for patient confidence.
Healthcare providers have been working to restore patients'
trust since the pandemic, as rising costs strain budgets and fewer
medical professionals create longer wait times and limited
appointments. Meanwhile, HIPAA Journal reports an average 11.42
million healthcare records were breached each month over the past
year. This confidence shift coincides with a change in patient
priorities and increased focus on proactive well-being, seeking
preventive care and a holistic approach to health.
Representing regional healthcare providers, United Direct
Solutions uses the power of a data-driven, omnichannel marketing
approach to foster deeper patient engagement. UDS contributes to
impactful healthcare provider-patient connections with its
innovative eight-step formula:
- Data-Driven Strategies: Leverage data analysis to target
patients with the most relevant information and resources,
maximizing outreach effectiveness.
- Personalized Engagement: Tailor each marketing piece for
engagement, with procedure details, facility location, recipient
demographics, language preferences and images.
- Promote Wellness: Develop targeted campaigns that
promote healthy lifestyle choices, preventative screenings and
access to personalized wellness resources.
- Embrace Seasonality: Craft seasonal outreach that
resonates with patients' needs, like allergy season management
support or summer sun protection tips.
- Follow-Up Care: Ensure patients receive reminders to
reduce readmissions.
- Offer Incentives: Provide keepsakes or gift cards for
those who undergo screenings or engage in health-related
activities.
- Omnichannel Communication: Engage patients across
multiple channels including direct mail, digital marketing, social
media or texts.
- Streamline Billing: Implement easy-to-understand payment
structures and strategies for faster bill payments.
United Direct Solutions ensures peace of mind with compliant
solutions and robust safety and security measures, including
HITRUST CSF and SOC 2 TYPE 2 certifications, to protect sensitive
data and materials.
To learn more or request a free consultation, visit
www.udsolutions.com.
About United Direct Solutions
United Direct Solutions
serves small-to-medium businesses and Fortune 500 companies
nationwide with the most effective methods to connect and
engage with their audiences. Since 1980, the company's trusted
marketing solutions have grown from direct mail to digital
marketing, billing, data and document security. At the forefront of
automation, innovation and service, UDS develops and implements
communications strategies that demonstrates the value of connection
and the power of personalized communications. Based in Louisville, KY, and Cincinnati, OH, United Direct Solutions is
HITRUST CSF, SOC 2 Type 2, and ISO 9001:2015 certified, ensuring
the highest data security standards. For more information, visit
www.udsolutions.com.
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SOURCE United Direct Solutions