Brand emphasizes customizable, irresistible
flavor for all this summer
FRANKLIN, Tenn.,
June 24,
2024 /PRNewswire/ -- Charbroiled patties, grilled
pineapple, tangy Teriyaki Sauce, and melty Swiss cheese ... Carl's
Jr.® is delivering the flavors you didn't even know you were
craving, but now immediately have to have, this summer. In addition
to bringing back the fan-favorite Teriyaki Burger and Teriyaki Char
Chicken Sandwich, Carl's Jr. is announcing the launch of a new 2
for $6 Double Take, mix-and-match
value meal, featuring iconic menu items like spicy cheeseburgers
and Chicken Stars®. The Teriyaki menu items and 2 for $6 Double Take, mix-and-match value meal will be
available through August 13.
"Carl's Jr. guests are extremely passionate, whether it's
about bringing back the El Diablo burger, bringing back the
Teriyaki lineup or delivering the flavors they crave on a budget,"
said Carl's Jr. Vice President of Marketing, Anthony Nguyen. "We're excited to give the
people what they want – big, bold, innovative flavors at every
price point that will keep them coming back for more."
These announcements follow the debut of a new menu architecture
for Carl's Jr. earlier this year, that streamlines visuals for ease
of ordering and allows guests to customize burgers according to the
experience they're craving. The new menu also coincides with the
launch of an audacious new marketing campaign themed Need Burger,
Get Burger, around Carl's Jr. guests' insatiable need for their
burgers.
The Double Teriyaki Burger features two charbroiled patties,
sliced grilled pineapple, melted Swiss cheese, onions, tomato,
lettuce, mayonnaise and tangy Teriyaki Sauce on a seeded bun. The
Teriyaki Char Chicken Sandwich features a juicy charbroiled chicken
breast, sliced grilled pineapple, melted Swiss cheese, onions,
tomato, lettuce, mayonnaise and tangy Teriyaki Sauce on a potato
bun.
The new 2 for $6 Double Take
mix-and-match value meal offers two iconic menu items for just
$6 at participating locations. All
day long, guests can choose from French Toast Dips® small Hash
Rounds®, Spicy Chicken Sandwich, 6-piece Chicken Stars®, small
fries, small cheeseburger or Spicy Lil' Cheeseburger.
For more news, follow Carl's Jr. on social media. For
promotions, download the Carl's Jr. app and join the My Rewards
loyalty program.
My Rewards Loyalty Program: Join here
Twitter: @carlsjr
Instagram: @carlsjr
TikTok: @carlsjrofficial
YouTube: @carlsjr
Facebook: facebook.com/carlsjr
About Carl's Jr.
Carl's Jr.® is famous around the
world for big, audacious, impossible-to-ignore flavors inspired by
its California roots. For a bold
move, guests have ordered items like over-the-top, juicy
charbroiled burger creations, Hand-Breaded Chicken Tenders™,
Hand-Scooped Ice-Cream Shakes™ and indulgent breakfast burgers for
more than 80 years. Together with its Franchisees, Carl's Jr.
operates more than 1,000 restaurants across the U.S. and has a
presence in 24 countries worldwide. Learn more at
www.carlsjr.com.
About CKE Restaurants Holdings, Inc.
CKE Restaurants
Holdings, Inc., a privately held company based in Franklin, Tennessee, runs and operates Carl's
Jr.® and Hardee's® restaurants, two beloved brands, known for
premium and innovative menu items such as iconic charbroiled
burgers, Made from Scratch™ Biscuits and Hand-Breaded Chicken
Tenders™. With both a U.S. and international footprint, Carl's Jr.
Restaurants LLC and Hardee's Restaurants LLC have more than 3,600
franchised or company-operated restaurants domestically and more
than 35 international markets and U.S. territories. For more
information about CKE, please visit www.ckr.com or its brand
sites at www.carlsjr.com and www.hardees.com.
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SOURCE CKE Restaurants Holdings, Inc.