The Multi-Award-Winning Brand's First
Multi-Platform Advertising Campaign Shines the Spotlight on its
Hard-Working Team Who Share the Mana Every Day.
NEW
YORK, June 24, 2024 /PRNewswire/
-- Teremana® Tequila, the premium, small-batch
tequila brand founded by Dwayne "The Rock" Johnson has launched its
first multi-platform global advertising campaign today, available
to view on ManaMakesTheDifference.com.
Titled Mana Makes the Difference, the campaign is
centered around celebrating good Mana, a philosophy at the core of
the Teremana® brand, which means sharing positive
energy, bringing people together and doing the right thing. Led by
Founder Dwayne "The Rock" Johnson,
in its three featured videos, the Mana Makes the Difference
campaign takes viewers on a journey to meet the people at the heart
of the brand in the small town of Jesús María, amidst the highlands
of Jalisco at
Teremana's® own distillery, Destilería Teremana de
Agave.
In the anthem film of the campaign "The Spirit of Mana", Dwayne
tells the story of the vision behind Teremana®, why the
philosophy of Mana has been so intrinsic to its journey and how its
values extend to every aspect of the brand. The cinematic film
showcases how the spirit of Mana is put into every bottle by first
and foremost placing a spotlight on the people behind the craft of
making Teremana®.
In the accompanying films, Dwayne also introduces viewers to his
partners, The Lopez Family, third-generation agave growers and
second-generation distillers, who oversee the day-to-day production
of Teremana®. The film provides an inside look into
the origin of how the shared values and mission of Mana comes to
life through this partnership. Finally, Dwayne introduces people to
Teremana's® unique small-batch process. From using only
fully mature Blue Weber agave, to slow-roasting in small,
traditional brick ovens, to using handmade copper pot stills
crafted by local artisans, Teremana® is committed
to doing things the right way at every step of the process.
"The people and craftsmen who make Teremana® put Mana
into everything they do, which makes the end product all the more
special. It was important for me to shine a light directly on them
as a way to continue to express my gratitude for the incredible
work they do," says Teremana® Tequila
Founder, Dwayne "The Rock''
Johnson. "For all of us at Teremana®, Mana is more
than a mission for us to accomplish. It is a feeling that's
very real. When you come to Jalisco, and spend time with the wonderful
people that are so passionate about making our tequila, you can
feel the Mana with every smile, every handshake, every hug and
certainly, with every bottle."
"Teremana was founded on the principles of Mana and our
unprecedented growth is a testament to that," says
Teremana® Tequila CEO, Richard
Black. "This campaign is our way of showing why 'Mana
Makes the Difference,' as more people around the world embrace
the spirit of tequila. As we prepare to bring
Teremana® to new markets worldwide, we wanted to
share our story in a way that holds true to our values and our
approach to tequila-making, always with good Mana at the
core."
As part of the brand's international
expansion, Teremana® is now available in select
global travel retail locations, the United Kingdom, and will launch in four
additional international markets this year, including Australia, the UAE, Colombia and Germany. As the brand prepares to enter new
markets, the Mana Makes the Difference campaign is a
testament to the hallmarks of its record-breaking success.
The campaign was made in collaboration with creative agency
& content studio, Wolfgang. The Wolfgang team worked closely
with Teremana® to develop the brand campaign and to help
bring the idea of 'Mana' to life. The Mana Makes the
Difference ad campaign is now live across organic and paid
channels, with connected TV, paid social, paid digital and events
beginning on June 24, 2024. For more
information visit ManaMakesTheDifference.com and follow on social
media at @teremana.
About Teremana®
Tequila
Teremana® is a premium,
small-batch tequila founded by Dwayne "The Rock" Johnson,
Jenna Fagnan, Ken Austin and Dany
Garcia. Crafted at Destilería Teremana® De
Agave nestled in the highest peaks of the Jalisco highlands, Teremana® offers
three distinct expressions - Blanco, Reposado, and Añejo. Each bottle is
meticulously crafted from 100% fully mature agave, slow roasted in
traditional brick ovens, and distilled in handmade copper pot
stills. Rooted in the principles of quality and accessibility,
Teremana® embodies the spirit of Mana, a powerful force
that inspires us to foster good energy, bring people together, and
do the right thing.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/teremana-tequila-announces-first-ever-global-brand-campaign-mana-makes-the-difference-shining-the-spotlight-on-its-philosophy-of-good-mana-302180440.html
SOURCE Teremana