Chilau Foods Products with the EEASY Lid Now Available to Customers in 250+ Meijer Stores
June 21 2024 - 9:15AM
Consumer Convenience Technologies (CCT), maker of the EEASY Lid,
the first jar lid innovation in nearly 80 years, today announces
that Chilau Foods topped with the EEASY Lid is now available on
shelves in more than 250 Meijer stores across the Midwest.
Chilau’s line of southern-inspired stew and boil bases offer a
unique alternative to traditional beef, chicken and vegetable stew
flavors, tapping into consumers’ growing desire for bold, ethnic
flavor profiles. This presents a significant opportunity to
retailers like Meijer looking to expand their offerings –
especially with products now being topped with the inclusive and
sustainable EEASY Lid.
CCT’s patented EEASY Lid is designed to help brands provide an
unprecedented level of accessibility to their jarred food products.
The EEASY Lid allows consumers to vent a vacuum-sealed jar by
simply pressing a button on the lid, reducing the amount of torque
needed to twist off the lid by up to 50%. Many companies have
created gadgets aimed at opening pesky jar lids, but CCT is the
first company to have successfully invented a new lid itself.
Traditional jarred products on a store shelf require more than
40 in-lb of torque to open – with some requiring more than 50 in-lb
of torque. With the EEASY Lid, it only takes an average of 9 in-lb
of torque to open a jar.
The EEASY Lid is also a sustainable packaging solution. Made of
recyclable aluminum, the EEASY Lid is more sustainable than
traditional tin-plate lids because it is infinitely recyclable, but
it is still just as durable. Aluminum is also 57% lighter than
traditional tin-plate lids, creating efficiencies in the supply
chain.
“Any day we can expand the EEASY Lid’s availability to customers
is a great day, but there’s something extra special about seeing
our innovation on our neighborhood grocery store’s shelves,” said
Brandon Bach, president of CCT. “Customers these days want bold
flavors for their meals along with accessible, sustainable
packaging. Our partnership with Chilau Foods makes it so customers
across the Midwest no longer have to choose between the two.”
The EEASY Lid is now available on two of Chilau’s flavors –
Original Southern Style and Low County Citrus – in more than 250
Meijer grocery stores in six states: Michigan, Illinois, Indiana,
Ohio, Wisconsin and Kentucky.
“At Chilau Foods, we call ourselves a ‘soup aisle disruptor’
with our non-traditional ethnic flavors, and the EEASY Lid plays a
big role in this, too,” said Michael Anderson, founder of Chilau
Foods. “Meijer shoppers can now make their favorite stews and boils
without the obstacle of opening a stubborn jar lid. We are looking
forward to having Chilau Foods topped with the EEASY Lid available
in more grocers across the country in the coming months.”
In addition to Meijer stores, the EEASY Lid is currently being
used on products in more than 250 Wegmans, Stop & Shop, Price
Chopper and Tops Friendly Markets stores in addition to select
specialty grocers in the Northeast. The EEASY Lid is also being
used on products in EDEKA Kempken stores in Krefeld, Germany.
CCT produces the 63 mm lug EEASY Lid at its 16,000 square foot,
state-of-the-art technology center at the company’s headquarters in
Dayton, Ohio. CCT has the capability to produce roughly 800
aluminum lug EEASY Lids per minute – more than 250 million
annually.
Click here to download the press kit, which includes images,
research, videos and labels.
For more information on CCT, please visit eeasylid.com.
EEASY Lids and demo products are available by
request.
About Consumer Convenience
TechnologiesConsumer Convenience Technologies (CCT) is the
maker of the EEASYTM Lid, the first major jar lid innovation in
nearly 80 years and an honoree of Fast Company’s Innovation by
Design award. CCT’s software designed patented technology makes
opening a vacuum-sealed jar much easier, with just the push of a
button. The EEASY Lid opens up the market to 49% of people who do
not have the physical ability or who struggle to open a
vacuum-sealed jar. The EEASY Lid is the world’s first aluminum lug
jar lid – more sustainable than and as durable as traditional steel
lids. CCT is partnered with Germany-based Trade Consult – a sales
and marketing firm focusing on the grocery industry and food
manufacturers – to coordinate overall execution of the
EEASY Lid into the European marketplace. The EEASY Lid is
manufactured at the company's 16,000 square foot, state-of-the-art
technology center at the company’s headquarters in Dayton,
Ohio. The EEASY Lid is being used on products in more than 250
Wegmans, Stop & Shop, Price Chopper and Tops Friendly Markets
stores as well as select EDEKA Kempken stores in Krefeld,
Germany. For more information on the EEASY Lid, visit
eeasylid.com.
Media ContactBrianna EdwardsUproar PR for
CCTbedwards@uproarpr.com 321-236-0102