Pepper and UniPro Foodservice Announce Expanded Partnership To Drive Growth for Foodservice Suppliers in eCommerce Digital Ads Program
June 20 2024 - 12:00PM
Business Wire
Pepper, the industry-leading eCommerce platform, and UniPro
Foodservice, the largest foodservice distribution cooperative in
the United States, are excited to announce an expanded partnership
to provide its Members and suppliers with access to new digital
marketing channels to drive direct growth with our member’s
operators.
This joint program will enable suppliers to run targeted demand
generation campaigns, including native ads, search keyword
sponsorships, and samples, across the UniPro membership
community.
Scott Strull, EVP Strategic Business Units at UniPro
Foodservice, added, "We are doubling down on our collaboration with
Pepper because their vision aligns perfectly with UniPro's mission
to provide our members with the best tools and resources to
succeed. This partnership will enable our members to leverage
innovative digital advertising solutions, driving growth and
enhancing their competitive edge."
Manufacturers benefit by promoting their products digitally,
rapidly accelerating brand reach to augment their got-to-market
strategies. Distributors gain market share by enabling
manufacturers to drive sales growth opportunities precisely when
operators are placing orders, increasing the likelihood of new
product purchases.
The state-of-the-art digital advertising and promotion platform
developed by Pepper, is designed as a sales growth engine for
independent distributors in the foodservice sector. Leveraging
Pepper's extensive network, which represents over $20 billion in
distributor sales, it is enabling manufacturers to manage highly
effective digital ad campaigns.
"We are thrilled to expand our partnership with UniPro
Foodservice," said Bowie Cheung, CEO of Pepper. "The combination of
our advanced digital advertising technology and UniPro's extensive
network of distributors creates an unparalleled opportunity for
manufacturers to enhance their market reach and drive sales
growth."
About UniPro Foodservice
UniPro Foodservice, Inc. is the largest foodservice distribution
cooperative in the United States, boasting over 450 member
companies and serving more than 800,000 customer locations, which
is a composite of 15 former groups that have merged over the years.
UniPro's vast network offers enhanced purchasing opportunities,
products, and services, with a collective sales volume exceeding
$161 billion. Their unparalleled buying power and commitment to
quality make them a formidable partner in the foodservice
industry.
About Pepper
Pepper is an eCommerce platform designed to be the growth engine
for independent distributors. The platform delivers a best-in-class
shopping experience for food service, convenience stores, and other
marketplaces. Pepper also offers a suite of AI powered tools for
the distributor sales rep and customers to grow market share.
For more information about Independent Foodservice Media Network
or to participate in this program, please contact: Andrew
Linville
General Manager, Supplier Partnerships
andrew@usepepper.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240620447116/en/
Andrew Linville General Manager, Supplier Partnerships
andrew@usepepper.com