Dairy Queen and Musician Ashlee Simpson-Ross Celebrate the Start of Summer like It’s 2004 in Honor of the DQ FREEZER, an Extraordinary Freezer Holding All Blizzard Treat Flavors of the Past
June 20 2024 - 10:00AM
Business Wire
The Millennial Icon Teams Up with DQ to Relive
the Magic of 2004, when the Brownie Batter BLIZZARD Treat
Originated
Summer is officially here, and American Dairy Queen Corporation
(ADQ) is celebrating the start of the season by throwing it back to
2004 and the “greatest hits” of the era, including the Brownie
Batter BLIZZARD® Treat. In honor of the inaugural opening of the
DQ® FREEZER, keeper of all the iconic Blizzard Treats ever created,
the brand is partnering with musician Ashlee Simpson-Ross to
commemorate the year the Brownie Batter Blizzard Treat was first
released.
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Millennial icon Ashlee Simpson is
celebrating the inaugural opening of the DQ® FREEZER by
commemorating 2004, the year the Brownie Batter Blizzard Treat was
first released. The Summer BLIZZARD® Treat Menu is available now at
participating locations for a limited time only. (Photo: Dairy
Queen)
“Over the past 20 years, many things have changed, but some
things have stood the test of time, like the Brownie Batter
Blizzard Treat,” said Simpson-Ross. “As someone with fond memories
of that era, it’s always fun to witness people celebrate or
discover the best of 2004, and I’m excited to partner with DQ to
help people do that by enjoying a Brownie Batter Blizzard Treat
this summer.”
DQ launched the DQ FREEZER this past spring, marking the
first-ever glimpse behind its doors and the chance for re-releases
of fan favorite flavors. Alongside the Brownie Batter Blizzard
Treat, fans can enjoy the Frosted Animal Cookie Blizzard Treat,
which also returned from the DQ FREEZER for the summer. To learn
more, fans can visit https://www.dairyqueen.com/en-us/dq-freezer/
to find out when they can get their favorite flavors before they go
back into the DQ FREEZER.
“2004 delivered amazing music and style that have remained
relevant within pop culture – just as our Brownie Batter Blizzard
Treat has remained a top favorite among our fans. Along with the
Frosted Animal Cookie Blizzard Treat, we’re excited to give our
fans a taste of two highly requested flavors from the DQ FREEZER,”
said Maria Hokanson, executive vice president, marketing at ADQ.
“We know how to celebrate summer right and what better way to kick
off the most beloved season of the year than celebrating with some
of our greatest hits!”
In addition to the beloved DQ FREEZER flavors, fans can cool
down with the full Summer Blizzard Treat Menu throughout the
season. The menu, which features returning favorites and all-new
summer flavors, includes:
- IT’S BACK! Brownie Batter Blizzard Treat: Brownie batter
and brownie dough pieces blended with world-famous DQ soft serve to
Blizzard Treat perfection.
- IT’S BACK! Frosted Animal Cookie Blizzard Treat: Frosted
Animal Cookie pieces and Pink Confetti Icing blended with
world-famous DQ soft serve to Blizzard Treat perfection
- IT’S BACK! Cotton Candy Blizzard Treat: Cotton candy
sprinkles blended with world-famous DQ soft serve to Blizzard Treat
perfection.
- NEW! Peanut Butter Cookie Dough Party Blizzard Treat:
Chocolate chip cookie dough, peanut butter topping, and rainbow
confetti peanut crunch blended with world-famous DQ soft serve to
Blizzard Treat perfection.
- NEW! Picnic Peach Cobbler Blizzard Treat: Peach and
cobbler pieces blended with world-famous DQ soft serve to Blizzard
Treat perfection.
- NEW! Ultimate Cookie Blizzard Treat: OREO®, CHIPS AHOY!®
and NUTTER BUTTER® blended with world-famous DQ soft serve to
Blizzard Treat perfection.
Fans can download the DQ Mobile App and create a DQ Rewards
account to stay tuned for upcoming product announcements and
available deals.
About International Dairy Queen
International Dairy Queen Inc. (IDQ), based in Minneapolis,
Minnesota, is the parent company of American Dairy Queen
Corporation (ADQ) and Dairy Queen Canada, Inc. Through its
subsidiaries, IDQ develops, licenses and services a system of more
than 7,000 restaurants in the United States, Canada and more than
20 other countries. IDQ is a subsidiary of Berkshire Hathaway, Inc.
(Berkshire), which is led by Warren Buffet, the legendary investor
and CEO of Berkshire. For more information, visit
DairyQueen.com.
IDQUS for Food, Treats & Beverages - US
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