Skylar Clean Beauty Launches New ‘Citrus Reverie’ Fragrance Celebrating Endless Summer
June 20 2024 - 10:00AM
Business Wire
The new Eau de Parfum features notes of zesty
mandarin, pink pineapple, and orange flower
Starco Brands, Inc. (OTCQB: STCB) today announced that
Skylar, producer and pioneer of clean fragrances designed to
help individuals feel beautiful, confident, and safe in their skin,
has launched a new summer fragrance, Citrus Reverie. The
latest clean and sensitive skin-safe scent marks the start of the
brand’s “Endless Summer” campaign, offering fragrance-lovers a
serene escape to their favorite season that they can reach for all
year long. Citrus Reverie is available in full (1.7 fl oz at $90)
and travel sizes (0.33 fl oz at $30) on skylar.com June 20, and on
sephora.com June 22, 2024.
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Skylar Clean Beauty Launches New 'Citrus
Reverie' Fragrance (Photo: Business Wire)
“Our goal with Citrus Reverie was to capture the spirit and
essence of an endless summer in a singular scent,” said Alex
Alston, VP Marketing. “Our focus was on creating a fragrance that
appeals to the trendsetters, the girls who influence their
generation, energizing them to live their best lives all
summer...and beyond.”
Citrus Reverie encapsulates the spirit of summer with
captivating scents of juicy, sun-soaked citrus. Notes of zesty
rangpur mandarin, soft pink pineapple, and delicate orange flower
that blend harmoniously to evoke fruity, dazzling, and tropical
aromas reminiscent of sunny days and golden hour evenings. This
unique and fresh fragrance provides a whimsical scent that lingers
long after application, making every moment feel like a
sun-drenched escape. Citrus Reverie is Skylar's latest fragrance
following the launch of Sunkissed Dahlia in November 2023.
Citrus Reverie is hypoallergenic, safe for sensitive skin, and
free of 26 top fragrance allergens and over 1,300 questionable
ingredients. Skylar Clean Beauty is formulated to EU clean
ingredient standards and added safe-for-sensitive-skin testing and
claims. The products are designed to support the brand’s
sustainability mission, with every bottle, cap, and carton being
100% recyclable.
“Skylar is a fragrance brand that is designed to elevate our
customers’ confidence and beauty with clean products,” said David
Dreyer, chief marketing officer of Starco Brands. “We’re thrilled
to announce the launch of Citrus Reverie as the perfect embodiment
of the warmth and joy as we enter the Summer of Skylar.”
Skylar Clean Beauty has released multiple scents since launching
in 2017 in both 50ml EDP and 10ml EDP Rollerball formats, including
Sunkissed Dahlia, Vanilla Sky, Boardwalk Delight, Salt Air, Pink
Canyon, Coconut Cove, Lime Sands, and Peach Fields. In September
2023, the brand announced their hair and body mists: Boardwalk
Delight, Vanilla Sky, Peach Fields & Coconut Cove.
About Skylar
Skylar Clean Beauty is a trailblazing fragrance brand dedicated
to creating clean, hypoallergenic, eco-friendly scents catering to
a modern, conscientious and dynamic consumer. Founded in 2017,
Skylar empowers individuals to feel beautiful, confident, and safe
in their own skin with a diverse range of fragrances crafted to
inspire and uplift. Utilizing the finest ingredients and
prioritizing transparency and sustainability, Skylar designs
innovative formulations to be gentle on sensitive skin, free of
harmful chemicals, vegan and cruelty-free while delivering
long-lasting fragrance. The packaging features a 100% recyclable
bottle, cap and box unique in the fragrance industry. Expert
perfumers thoughtfully craft each scent to evoke a unique sensory
experience, encapsulating the essence of life’s most cherished
moments and memories. Through its exceptional products, dedication
to customer satisfaction, and social responsibility, Skylar
continues redefining the fragrance world, one scent at a time. For
more information, please visit skylar.com.
About Starco Brands
Starco Brands (OTCQB: STCB) invents consumer products with
behavior-changing technologies that spark excitement in the
everyday. Today, its disruptive brands include: Whipshots™, the
world’s only vodka-infused whipped cream; Art of Sport, the body
care brand designed for athletes and co-founded by Kobe Bryant;
Winona® Popcorn Spray, the first indulgent theater-popcorn spray
powered by air; Skylar, the only fragrance that is both
hypoallergenic and safe for sensitive skin; and Soylent, the
complete non-dairy nutrition brand. A modern-day invention factory
to its core, Starco Brands identifies whitespaces across consumer
product categories. It draws upon a portfolio of innovative
formulas spanning 8 product categories with limitless innovation
potential. Starco Brands publicly trades on the OTCQB stock
exchange so that retail investors can invest in STCB alongside
accredited individuals and institutions. Visit www.starcobrands.com
for more information.
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Nicole Cappuccio l R&CPMK Skylar@rcpmk.com