Mom bravely shares her story to raise awareness of
breast cancer and clinical trial participation among Black
women.
NEW
HAVEN, Conn., June 20,
2024 /PRNewswire/ -- Jumo Health, a global
provider of age-appropriate, culturally relevant medical education
resources, has produced a live-action video addressing health
equity in clinical trials that received multiple Telly Awards. The
Telly Awards is the premier award honoring video and television
across all screens, with over 13,000 entries from some of the most
prestigious advertising agencies, production companies, and
publishers around the world. The video, produced for a leading
biotechnology client, won the Bronze award in two categories
– Social Video - DEI: Diversity, Equity &
Inclusion, and Social Video - Medical &
Research.
This award-winning video titled, "LaToya's Story," shares the
inspiring story of a mom of three who was diagnosed with breast
cancer in 2021. Her story, characterized by courage and resilience,
begins with an unexpected text message that sets her journey in
motion and inspires her to advocate not only for herself and her
daughters, but for all women of color. The video highlights
LaToya's experiences throughout her treatment journey to raise
awareness of breast cancer and educate others about the benefits of
participating in clinical research.
For the past 15 years, Jumo Health has been focused on
improving health literacy by creating engaging and
easy-to-understand materials aimed at educating all ages and
traditionally underrepresented communities. Jumo Health's talented
team of medical writers, editors, designers, and videographers are
experts at capturing a patient's personality and experiences in a
way that is relatable and inspiring to others considering
participating in clinical trials. Jumo Health serves more than 70
pharmaceutical companies globally.
"LaToya, given her passion, vulnerability, and unbridled
advocacy for health equity, has quickly become an inspiration to us
all here at Jumo Health," shared Kevin
Aniskovich, President and CEO of Jumo Health. "This project
exemplifies the power of storytelling and we are grateful to have
been selected to help share LaToya's journey."
For complete results of the 45th Annual Telly Awards, visit
www.tellyawards.com/winners.
About The Telly Awards
The Telly Awards honor
excellence in video and television across all screens. Founded in
1979 to honor local, regional, and cable television commercials,
with non-broadcast video and television programming added soon
after, the award has evolved with the rise of digital video to
include branded content, documentaries, social media, immersive,
and more. The Telly Awards today celebrate the best work in the
video medium in an exciting new era of the moving image on and
offline.
About Jumo Health
Jumo Health develops
age-appropriate, culturally relevant, and relatable educational
resources for patients and caregivers. We have experience serving
diverse populations, covering more than 160 health topics across
80+ countries in 120+ languages. Our various digital, video, and
print offerings use highly visual elements and research-backed
health literacy strategies to ensure that everyone can understand
and act upon complex medical information. We do this through
familiar mediums – from comic books and animation to virtual
reality experiences and authentic documentary-style patient stories
– all customized based on audience. Jumo Health collaborates
globally with more than 180 advocacy groups and community
organizations to promote access and to ensure unique patient
experiences are accurately represented.
Contact Information
Dani Himelright
Head of Marketing
Jumo Health
(614) 284-6804
dani@jumohealth.com
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SOURCE Jumo Health