Illumination’s Despicable Me 4 Arrives in
Theaters Worldwide July 3, 2024
Sally Hansen® is thrilled to launch the Sally Hansen® x
Illumination’s Despicable Me 4 collection, inspired by the newest
chapter of the biggest global animated franchise in history. In
Illumination’s Despicable Me 4 (in theaters July 3), Gru, his
family, and the beloved Minions are back, and to celebrate their
return, get your hands on the NEW limited-edition collection,
featuring a range of quick-dry polishes and press on nails for an
expertly villainous manicure in this first-ever nail care
collaboration for the franchise.
In Illumination’s first Despicable Me movie in seven years, Gru,
the world’s favorite supervillain-turned-Anti-Villain League-agent,
and his family welcome a new member, Gru Jr., who is intent on
tormenting his dad. As Gru faces a new nemesis, Maxime Le Mal and
his femme fatale girlfriend Valentina, Gru and the family are
forced to go on the run, in this exciting new chapter of Minions
mayhem.
Embrace your inner villain with the #1 quick-dry polish in
the United States, Sally Hansen®’s revolutionary Insta-Dri®
technology. Featuring a formula that dries in just 60 seconds and a
wide brush with a curved tip; just one brush stroke will coat the
entire nail bed with a layer of bold pigment, leaving plenty of
time for sweet mischief. Whether you’re seeking a new identity to
join Gru and the crew, or for nail art without the trip to the
salon, try the Salon Effects® Perfect Manicure press on designs for
easy to apply and easy to remove nail art inspired by the
film’s iconic characters.
“We are truly honored to partner with Illumination on a new
collection inspired by Despicable Me 4 that’s perfect for planning
a heist. The characters from the film have brought so much joy to
audiences around the world and we’re excited to become a part of
the experience. With our vibrant range of polishes and press ons,
we hope this new collection will help everyone Minion-ize their
manicure.” – Stefano Curti, Chief Brands Officer of Coty Consumer
Beauty.
The Sally Hansen® x Illumination’s Despicable Me 4
collection features a range of Insta-Dri® polishes and Salon
Effects® Perfect Manicure press ons inspired by the iconic
characters of Despicable Me 4.
Insta-Dri® Shades
- Danger Mode (red crème finish ready for pit crew
action)
- Girls Just Wanna Have Crime (bronzy orange metallic
finish for rule breakers)
- Sweet Villainy (orchid crème finish for sweet
mischief)
- It’s Chet (pink crème finish for a day at the country
club)
- Hella Yella (yellow crème finish to unleash your inner
minion)
- Gogglicious (black, yellow, white, hex-shaped
glitter)
- Deeply Despicable (black pearl finish unleashing your
dark side)
- Blue All Over (blue demi-matte pearl finish)
- Maxime Metallic (teal with gold geometric glitter finish
for your inner villain)
- Going Mega (gold metallic finish for every hero)
Salon Effects® Perfect Manicure
Shades
- One in a Minion (blue and yellow oval nails with
checkerboard accents)
- Expertly Villainous (white almond nails with hearts,
stars, and bunnies)
The limited-edition special packaging displays Illumination’s
Minions on the Insta-Dri® bottle caps and characters from
the movie on the Salon Effects® Perfect Manicure packaging.
The Sally Hansen® x Illumination’s Despicable Me 4
collection will be available June 20th at Walgreens and in
mass-market merchandisers, food, and e-commerce retailers
nationwide starting July 1st. For more information, please visit
sallyhansen.com.
ABOUT SALLY HANSEN
Sally Hansen Inc. is a Global beauty brand, first founded in
1946 by Sally Hansen herself. The groundbreaking Hard As Nails
product, patented in 1957, marked the beginning of Sally Hansen's
legacy. Through the decades, Sally Hansen has become synonymous
with cutting-edge beauty solutions and creativity without limits,
pushing the boundaries of innovation year after year.
Today, Sally Hansen is committed to creating hardworking beauty
products and making salon-quality results available to everyone
at-home. With a rich heritage of innovation and a dedication to
customer satisfaction, the brand's mission is to make self-care a
state-of-mind and empower individuals with the confidence to
express their unique beauty. Learn more at sallyhansen.com or
Instagram
ABOUT COTY
Founded in Paris in 1904, Coty is one of the world’s largest
beauty companies with a portfolio of iconic brands across
fragrance, color cosmetics, and skin and body care. Coty serves
consumers around the world, selling prestige and mass market
products in more than 130 countries and territories. Coty and our
brands empower people to express themselves freely, creating their
own visions of beauty; and we are committed to making a positive
impact on the planet. Learn more at coty.com or on LinkedIn and
Instagram.
ABOUT ILLUMINATION’S DESPICABLE ME
4
Following the 2022 summer blockbuster phenomenon of
Illumination’s Minions: The Rise of Gru, which earned almost $1
billion worldwide, the biggest global animated franchise in history
now begins a new chapter as Gru (Oscar® nominee Steve Carrell) and
Lucy (Oscar® nominee Kristen Wiig) and their girls—Margo (Miranda
Cosgrove), Edith (Dana Gaier) and Agnes (Madison Polan)—welcome a
new member to the Gru family, Gru Jr., who is intent on tormenting
his dad.
Gru faces a new nemesis in Maxime Le Mal (Emmy winner Will
Ferrell) and his femme fatale girlfriend Valentina (Emmy nominee
Sofia Vergara), and the family is forced to go on the run.
The film features fresh new characters voiced by Joey King
(Bullet Train), Emmy winner Stephen Colbert (The Late Show with
Stephen Colbert) and Chloe Fineman (Saturday Night Live). Pierre
Coffin returns as the iconic voice of the Minions and Oscar®
nominee Steve Coogan returns as Silas Ramsbottom.
Packed with non-stop action and filled with Illumination’s
signature subversive humor, Despicable Me 4 is directed by a
co-creator of the Minions, Oscar® nominee Chris Renaud (Despicable
Me, The Secret Life of Pets), and is produced by Illumination’s
visionary founder and CEO Chris Meledandri and by Brett Hoffman
(executive producer, The Super Mario Bros. Movie and Minions: The
Rise of Gru). The film is co-directed by Patrick Delage (animation
director Sing 2 and The Secret Life of Pets 2), and the screenplay
is by the Emmy winning creator of White Lotus, Mike White, and the
veteran writer of every Despicable Me film, Ken Daurio.
About Illumination
Illumination, founded by Chris Meledandri in 2007, is one of the
entertainment industry's leading producers of event-animated films,
including Despicable Me—the most successful animated franchise in
cinematic history—as well as the record breaking The Super Mario
Bros. Movie, Dr. Seuss' The Lorax, Dr. Seuss' The Grinch and The
Secret Life of Pets and Sing films. Illumination's library includes
three of the top 10 animated films of all time. Illumination's
iconic, beloved franchises—infused with memorable and distinct
characters, global appeal and cultural relevance—have grossed more
than $9 billion worldwide. Illumination has an exclusive financing
and distribution partnership with Universal Pictures.
Illumination's next film is Despicable Me 4, which will be released
in theaters on July 3, 2024.
About Universal Pictures
Universal Pictures is a division of Universal Studios
(www.universalstudios.com). Universal Studios is part of
NBCUniversal. NBCUniversal is one of the world’s leading media and
entertainment companies in the development, production and
marketing of entertainment, news and information to a global
audience. NBCUniversal owns and operates a valuable portfolio of
news and entertainment networks, a premier motion picture company,
significant television production operations, a leading television
stations group and world-renowned theme parks. NBCUniversal is a
subsidiary of Comcast Corporation.
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