Viamedia Extends Ad Sales Expertise from
Cable to Streaming, Partnering with Willow by Cricbuzz, the Home of
Cricket in North America
Viamedia, the largest independent advertising rep firm in the
U.S., today announced a groundbreaking partnership with Willow by
Cricbuzz, offering more live, streaming and on-demand cricket than
any other sports service. As part of this partnership, Viamedia
will provide programmatic ad sales representation for Willow by
Cricbuzz. This marks a significant expansion for the company into
the programmatic streaming space, promising a new era of growth and
innovation for both Viamedia and Willow by Cricbuzz.
Viamedia will completely transform the ad inventory management
for Willow by Cricbuzz, leveraging its advanced suite of
programmatic technologies. This strategic move allows the company
to offer its advertising spaces through modern, automated channels,
surpassing traditional direct ad sales. Implementing these
sophisticated programmatic strategies is poised to significantly
enhance the accuracy, efficiency and revenue potential of each
streaming service’s programmatic ad sales, setting a new standard
for the industry. Advertisers can expect improved targeting,
increased reach, and higher ROI from their ad campaigns.
“Viamedia’s strategic partnership with Willow by Cricbuzz
signifies a major advancement into the streaming media landscape,”
said David Solomon, CEO of Viamedia. “Our profound expertise in ad
sales places us at the cutting edge of digital advertising
evolution and positions our partners for unprecedented success. By
integrating programmatic technology, we are redefining the reach
and precision of advertising and enhancing revenue streams, setting
a new pace for innovation in the advertising industry and expanding
our footprint in the programmatic streaming sector.”
“We couldn’t be more excited to partner with Viamedia and
leverage their expertise to enhance our ad sales strategy,” said
Todd Myers, COO of Willow by Cricbuzz. “Viamedia’s advanced
programmatic capabilities will streamline our ad sales process and
provide our advertisers with more precise targeting options. This
partnership will drive substantial growth for our platform and
ensure our audiences receive the most pertinent content.”
About Viamedia
Viamedia is the nation’s largest independent champion for video
service providers’ advertising needs. The company places over 1
million ads daily in more than 130 zones in 28 states across 60+
markets nationwide, aggregating all types of TV audiences and
providing a single point of sale to more than 6,000 local,
regional, and national advertisers. It provides a comprehensive
portfolio of audience and impression-based local video cross-media
advertising solutions that bridge the gap between linear TV and
digital programmatic advertising.
Viamedia’s patented, cloud based QTT® platform utilizes a
proprietary technology stack and is designed to enable ad campaigns
to be more efficient and easier to execute, by utilizing rich data
to deliver targeted, dynamic ads to consumers via linear
television.
Viamedia offers a complementary suite of impression-based
digital products for streaming, mobile, display, email, search,
social and more. Headquartered in Lexington, Kentucky, the
company’s success is built on its people, processes and proprietary
software.
For more information, please visit https://viamediatv.com.
About Willow by Cricbuzz
Willow by Cricbuzz is the premier destination for cricket in the
United States and Canada, boasting the most comprehensive live,
streaming, and on-demand cricket coverage available. Guided by its
mission to make cricket globally accessible, Willow by Cricbuzz
combines cricket’s rich heritage with innovative broadcasting to
offer an unmatched viewing experience.
Dedicated to excellence and innovation, Willow by Cricbuzz
provides cricket enthusiasts with HD-quality live streaming,
interactive scorecards, and extensive coverage from nearly every
major cricket board and tournament worldwide.
Willow by Cricbuzz’s TV network is also available through top
providers such as DirecTV, DISH, Sling, Fios, Spectrum, Xfinity,
Fubo and Optimum, and also offers a dedicated streaming app
available on all major CTV devices, including Apple TV, Roku,
Samsung Smart TVs, Amazon Fire TV, Xbox One, Android TV,
Chromecast, Google TV, and more, ensuring fans never miss a moment
of the action.
Explore the ultimate cricket experience at www.willow.tv.
About Cricbuzz
Cricbuzz is the global leader in cricket content, accessible
across the web, iOS, and Android platforms on mobile and connected
TV. Offering 360-degree comprehensive cricket coverage, Cricbuzz
delivers ball-by-ball text commentary, compelling video analysis by
the best cricket experts worldwide, timely news, match reports,
editorials, statistics, rankings, and live match streaming in
several regions. With over 125 million monthly active users
globally and more than 495 million downloads as of January 2024,
Cricbuzz is the largest single sport app in the world.
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version on businesswire.com: https://www.businesswire.com/news/home/20240620137547/en/
Andrew Laszacs Bob Gold & Associates 310-320-2010
viamedia@bobgoldpr.com