Medallia Named a Strong Performer in Customer Analytics Technologies by Independent Research Firm
June 20 2024 - 7:58AM
Business Wire
The report notes that Medallia is an ideal fit
for “customer experience pros and digital business leaders at
customer obsessed organizations”
Medallia, Inc., the global leader in customer and employee
experience, today announced that it has been named a Strong
Performer in The Forrester Wave™: Customer Analytics Technologies,
Q2 2024.
This report evaluated 11 vendors based on 34 criteria within the
categories of Current Offering and Strategy across the vendors.
“Medallia’s placement as a strong performer in this report
speaks to the impact of placing native analytics at the core of our
platform since our founding,” said Alex Glanz, EVP, Strategy and
Corporate Development at Medallia. “Our customer analytics
capabilities ensure that actions are driven by comprehensive data
across the complete customer journey, and can enable the entire
organization to take the right action at the right time.”
Forrester states in the report that “with its customer
experience roots, Medallia thrives on unstructured data sources —
it can process audio call center data in real time and boasts
strong natural language processing capabilities honed over years of
client engagements.”
“Our patented in-memory analytics and our decades of AI
development are still core differentiators that empower our users
to run complex calculations on massive amounts of structured and
unstructured real-time data allowing for the quick ability to fire
off actions to other systems,” said Simonetta Turek, Chief Product
Officer at Medallia. “The world’s largest organizations choose
Medallia for our ability to handle their scale and complexity in
delivering the advanced analytics that quickly identify root cause
and prescribe next best actions to exceed business goals.”
Forrester also notes that “Medallia is an ideal fit for customer
experience pros and digital business leaders at customer obsessed
organizations.”
To learn more about Medallia’s industry leadership, visit our
site at: https://www.medallia.com/platform/athena/
About Medallia
Medallia is the pioneer and market leader in customer, employee,
citizen, and patient experience. As the leading enterprise
experience platform, Medallia Experience Cloud is the
mission-critical system of record that makes all other applications
customer and employee aware. The platform captures billions of
experience signals across interactions including all voice, video,
digital, IoT, social media, and corporate-messaging tools. Medallia
uses proprietary artificial intelligence and machine learning
technology to automatically reveal predictive insights that drive
powerful business actions and outcomes. Medallia customers reduce
churn, turn detractors into promoters and buyers, create
in-the-moment cross-sell and up-sell opportunities, and drive
revenue-impacting business decisions, providing clear and potent
returns on investment. For more information visit
www.medallia.com.
© 2024 Medallia, Inc. All rights reserved. Medallia®, the
Medallia logo, and the names and marks associated with Medallia’s
products are trademarks of Medallia. All other trademarks are the
property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20240620660480/en/
Jenny Zehentner press@medallia.com