The AI-powered solution interprets shopper needs and intent and
responds with real-time personalized product recommendations
CHICAGO, June 20,
2024 /PRNewswire/ -- Brands with large product
catalogs have long struggled with a fundamental problem: How to
inspire eCommerce shoppers into finding products they really love
when they only have seconds to do it.
That's why Threekit is launching Visual Discovery AI–to get
shoppers to the right products and looks based on their personal
input. Starting today, brands can create distinctive eCommerce
experiences using the data and visuals that they already have and
serve up products that otherwise stay hidden on their site.
Threekit Visual Discovery AI promises to deliver where dense
navigation, filtering options and search have fallen short in the
past.
According to Threekit Head of Product, Matt Seeger, the new product solution will
enable shoppers to explore product catalogs in a whole new way–one
that feels very natural, engaging and personalized.
"Search and filtering are great when you know exactly what you
want, but the majority of shoppers don't. That's why we've created
Threekit Visual Discovery AI - which is a tool for those
shoppers–one that enables them to give personal input and find
products that they probably otherwise would not have seen and
therefore, bounced from the website"
The key to Threekit's innovation is that it uses AI to instantly
interpret personal text and prompts, make associations and serve up
results based on your user's intent and contextual meaning.
Key Features of Threekit Visual Discovery AI:
- Exceptional Brand Experience: Guides users in
an engaging, educational experience where they have a productive
exchange with your brand
- Guided Buying: Walks customers through technical product
purchases with visual prompts to provide input without a need for
industry terminology
- Shop the Look: Serves up products in bundles or looks that
encourage cart building and multi-purchase behavior
- Semantic Search: Makes products "mean more" by interpreting
personal text or prompts and making associations based on your
user's intent
Says Threekit CEO, Matt Gorniak,
"Brands need a better way for customers to get acquainted with
their products. Visual Discovery AI has functionality that serves
up highly relevant product results, both individually and in
bundles or looks. Shoppers are seeing more of what they want and
buying much more, much faster."
Five of Threekit's top twenty customers are currently in
development with a Visual Discovery AI project.
About Threekit:
Threekit, the leader in Visual Commerce, gets shoppers to the
products they want faster and lets them make those products their
own. Threekit's primary products are Visual Discovery AI and Visual
Configurator, which includes interactive 3D, photorealistic 2D,
augmented reality and space planning. Leading global brands like
Louis Vuitton, Ralph Lauren, and TaylorMade use the composable
platform to sell up to 40% more. For more information, visit
Threekit.com.
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SOURCE Threekit