FitVine Launches New Aluminum Wine Bottles Designed for Active, Wellness Minded Consumers
June 20 2024 - 7:09AM
Business Wire
New 750ml eco-friendly, resealable bottles are
perfect for outdoor occasions from sunny beaches to snowy
trails
FitVine Wines, the market leader in high-quality wellness wine,
is excited to announce the launch of its distinctive new FitVine
Aluminum Bottles with two delicious wines perfect for summer
sipping—Sauvignon Blanc and Chillable Red Blend. For outdoor
enthusiasts and urban adventurers, FitVine’s new lightweight,
resealable and unbreakable aluminum wine bottles are ready for
adventure. These new offerings deliver the same great-tasting
zero-sugar, full alcohol wines that consumers expect from FitVine,
only now in a more sustainable and outdoor-friendly package.
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“We are thrilled to offer FitVine wines in a convenient new
format better suited for our active and wellness-minded consumers,”
said Steven DeCosta, Director of Winemaking for FitVine Wine. “The
same way that FitVine drinkers never have to sacrifice flavor for
‘better for you’ benefits, like zero sugar or low sulfites, wine
drinkers shouldn’t have to sacrifice their favorite beverage simply
because glass isn’t permitted poolside.”
“For so long, the wine industry has made glass bottles the
primary format for wine, but glass simply isn’t a fit for most
occasions outside of a dinner table,” said Blaire Fraser, Vice
President of Marketing for FitVine. “Wine lovers are forced to
trade off to other categories such as beer or RTDs in those
moments, which feels like a huge missed opportunity. At FitVine,
we’re always challenging ourselves to push beyond industry norms to
better serve our consumers’ needs, whether it’s crafting
zero-sugar, full alcohol wines that don’t sacrifice great taste, or
finding new, innovative ways to enjoy, so launching these new
aluminum bottles feels like a natural extension for our brand.”
In addition to being more convenient and lighter to carry, the
FitVine Aluminum Bottles cool more quickly than glass and help keep
wine cold longer. With a lower carbon footprint, reusability and
infinite recyclability, FitVine’s new aluminum wine bottles build
on the brand’s commitment to people and the planet as a Certified B
Corporation.
The 2023 FitVine Sauvignon Blanc (SRP $15) is bright and
refreshing, with crisp acidity and lively flavor notes of citrus,
lemongrass, and green guava. The 2022 Chillable Red Blend (SRP
$15) offers a lush bouquet of cherry blossom and sweet spice
with delicious notes of sweet and tart cherry and fresh orange
blossom on the tongue.
You can find the FitVine Aluminum Bottle offerings online at
www.fitvinewine.com as well as select retailers nationwide.
About FitVine Wine
FitVine® offers delicious, zero sugar, full alcohol wines
designed to fit into an active and balanced lifestyle. As a leader
in wellness wine and a proud Certified B Corporation, we believe
you shouldn’t have to compromise on taste or quality to find a
great wine that lets you live your fit, in whatever form that
takes. FitVine offers a full portfolio of red, white and sparkling
varieties that pair perfectly with all of life’s best moments.
Learn more at www.fitvinewine.com.
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Media Contact: Katina Tinka Bush Calhoun & Company
Communications katina@calhounwine.com | (415) 346-2929