Basketball Gym Chain Set to Open in
Hanover, MA
BOSTON, June 19,
2024 /PRNewswire/ -- PickUp USA Fitness, the nation's largest basketball
gym chain, announced today the scheduled opening of a new location
in Hanover, MA.
Founded in 2012, PickUp USA
caters to youth and adult basketball enthusiasts. The gym chain has
franchised and company-owned outlets across the country.
The new location in Hanover, MA
is a franchised outlet owned by James
Medeiros. Medeiros is a long-time resident of Hanover who has always been passionate about
basketball.
"I love basketball," says Medeiros. "Prior to finding the PickUp
USA franchise opportunity, I had
been looking to open something similar to this for a few years.
Hanover has some places for
tournaments and training, but nothing like PickUp USA. I'm excited to introduce this concept to
our market."
The PickUp USA in Hanover is wrapping up its pre-sales campaign
and targeting a soft opening in early July.
Grace Ronquillo, PickUp
USA's VP of Marketing, says that
this has been one of the most successful pre-sales campaigns the
company has ever seen.
"The market has responded very well," Ronquillo said in an
interview. "Even before we dialed up the marketing efforts, we were
seeing substantial organic demand from youth and adult consumers.
We believe we are going to beat our projections for this club."
The opening of the Hanover
location is in addition to three clubs that the company opened in
Q2 2024. A PickUp USA spokesperson
also confirmed six additional locations currently under
construction.
Basketball has among the nation's highest participation rates
for people across a wide spectrum of ages and skill levels. PickUp
USA started in 2012 offering
services exclusively for adults, but quickly added youth
programming to their menu. The company's website and social media
feeds highlight their "PickUp basketball with referees" for adults,
and their youth basketball development league for kids.
In a released statement, a PickUp USA brand representative said that the
Hanover location is part of the
company's strategy to expand in the Northeast where population
density, demographics, basketball participation, and weather make
it an ideal region to grow their footprint.
More details on PickUp USA and
the new Hanover location can be
found at: www.pickupusafitness.com
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SOURCE PickUp USA Fitness