CEA International LLP Advises Startle Music on its Strategic Acquisition of Visual ID and Acquisition Financing
June 18 2024 - 11:00AM
Business Wire
CEA International LLP (“CEAI”) advises Startle Music Limited
(“Startle”) on the acquisition of I.D. Online Ltd t/a Visual ID, an
Irish in-store marketing company, specialising in digital signage.
CEAI also supported Startle in structuring the Financing for the
Acquisition.
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Prominent deal-making firm, CEA International LLP (“CEAI”), the
London based subsidiary of US-headquartered CEA Group (“CEA”),
advised Startle Music Limited (“Startle”) on the successful
acquisition of Visual ID which has built a strong reputation
developing cloud applications for the retail and service
industries. Specialising in digital signage, printed point-of-sale
materials and social media asset creation, their marketing toolkit
is utilised daily by over 3,000 businesses throughout Ireland and
beyond.
In addition to transaction advice, CEAI also supported Startle
in bringing together a debt financing package to support the
acquisition and provide working capital for post-acquisition
integration and investment plans. The transaction was led by Martin
Farmer, Partner and Carol O’Connor, Consultant, CEA International
LLP.
The acquisition will bring together the complementary strengths
of Startle and Visual ID. Startle will bring their music expertise
to Visual ID’s in-store radio offering, creating a synergy that
will expand the existing product offerings. With both brands being
focused on the power of tech and the importance of great customer
experiences, the partnership looks to enhance the brands’
offerings, and customer base.
Adam Castleton, CEO of Startle Music Limited said: “We
look forward to accelerating our growth plan with this strategic
acquisition and are grateful to CEA International for bringing
their industry knowledge and deal expertise to the transaction
along with their advice, diligence and focus on delivering
results.”
Martin Farmer, Partner, CEA International LLP commented:
“CEAI is pleased to have advised Startle on developing its
strategic growth plan and with the acquisition of Visual ID which
opens up the opportunity for further international expansion of its
services and customer base as well as expanding its product
offerings across all its locations.”
About CEA International LLP
CEA International LLP, is a subsidiary of CEA Group (CEA) which
was founded in 1973 and is a leading provider of investment banking
and advisory services, in addition to its direct and strategic
interests. With a team of experienced personnel worldwide, CEA has
an unequalled depth and breadth of industry knowledge, expertise
and long-standing industry relationships. CEA has completed over
1,000 transactions totalling $60+ billion in more than 60
countries. CEA’s reputation and track record of success are built
on delivering innovative, value-added solutions and services to
clients worldwide.
For more information visit www.ceaworldwide.com
About Startle Music Limited
Startle are specialists in creating unique customer experiences
for retail and hospitality brands. Working with retail and
hospitality brands that understand the importance of a great
customer experience, Startle uses music, data and behavioural
science to perfectly curate playlists and in-store radio content,
uniquely designed around their business and brand objectives. With
Startle’s specialist expertise, technical know-how, and
best-in-class support, their customers are able to achieve
consistency across all of their locations and optimise their
customer experience for immediate commercial gain and valuable
long-term impact.
For more information visit www.startlemusic.com
About Visual ID
Operating out of its Dublin headquarters, Visual ID is an
innovative software company helping to deliver efficient legal
compliance and brand consistency. Using a flexible, user-friendly,
cloud-based platform, retail operators can create branded digital
signage, printed point-of-sale, social media assets and in-store
radio content. Visual ID’s team are committed to helping retail and
service industries manage challenging logistical issues of brand
and trading management, backed up by their hands-on customer
support.
https://www.visualid.com/
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CEA Group J. Patrick Michaels, Jr. Chairman & CEO
Tel: +1 813-226-8844 rmichaels@ceaworldwide.com
CEA International LLP Martin Farmer Partner Tel: +44
(0)207-280-4886 mfarmer@ceaworldwide.com
Startle Music Ltd Adam Castleton Chief Executive Officer
Tel: +44 (0)203 397 7676 acastleton@startlemusic.com