FITCHBURG, Wis., Dec. 1, 2021 /PRNewswire/ -- Emmi Roth confirmed
today that it has completed the transfer of the Athenos
business, expanding its range of specialty cheeses in the U.S. This
follows the completion of the purchase of the Athenos
business from the U.S. affiliate of Groupe Lactalis after the sale
of the natural, specialty, and certain other cheese businesses from
The Kraft Heinz Company on November 29,
2021.
Emmi Group previously announced the acquisition agreement on
September 2, 2021, paving the way for
Wisconsin-based Emmi Roth to own
the No 1 feta brand in the U.S.
The Athenos brand complements Emmi Roth's extensive range
of high quality locally produced and imported specialty cheeses in
the U.S. and strengthens their long-standing dedication to the
specialty cheese industry. Emmi Roth also owns the Roth
Cheese, Emmi USA and
Kindred Creamery specialty cheese brands.
"We're continuing to focus on the specialty cheese industry that
we really care about," said Tim
Omer, president and managing director at Emmi Roth. "We take
pride in providing the best specialty cheeses to our customers and
consumers, and adding Athenos to our family of brands is
strengthening our product range and commitment to providing great
cheese brands in the U.S."
Athenos will benefit from Emmi Roth's strong retail and
foodservice connections, as well as their marketing expertise to
reach new consumers through digital marketing and social media, an
area that the Athenos business has great opportunity for even
further growth.
"With the addition of the Athenos brand, we are investing in our
company's long-term future, our business, people and resources,"
said Omer.
Media Contact:
Abby
Despins, 608-293-1003
abby.despins@emmiroth.com
About Emmi Roth
Emmi Roth, the U.S. subsidiary of Emmi Group, is an industry
leader in providing the nation's most popular specialty cheeses.
From making some of the most awarded cheeses in the U.S. to
importing Switzerland's most
beloved cheeses, we work every day to create the world's best. Emmi
Roth has operations at five locations across Wisconsin producing and importing national
cheese brands like Roth® Cheese, Emmi USA, and more. For more information, visit
emmiroth.com.
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SOURCE Emmi Roth