LOS ANGELES, Oct. 21, 2021 /PRNewswire/ -- Triller, the
popular global AI-powered short video and music discovery platform,
and Spring Sound founder Steve
Rifkind, the prominent music industry executive known for
launching many of the most influential stars of Rap and Hip Hop,
today announced the launch of Spring Singles, a new artist
discovery platform formed by Springs Sound and Triller that will
introduce and promote the most exciting new music artists across
popular genres in a biweekly format.
The announcement was made during a keynote conversation between
Rifkind and rapper-producer David
Banner at Triller's Assembly for Black Creators, a new
monthly virtual conference launching that brings Black creators
together with leading brands to create new content integrations and
deepen the pipeline of Black-owned media.
Spring Singles will tap into Steve
Rifkind's decades-long track record of artist discovery and
savvy promotion has led to the success of some of the most globally
influential acts in music, including Wu-Tang Clan, Mobb
Deep, Big Pun, Akon, Three 6 Mafia, Busta
Rhymes and many others.
The Spring Singles program will be fueled by Rifkind's ongoing
search for music talent around the world and informed by his keen
eye for talent and an early understanding of Hip Hop culture that
helped Rifkind identify hot acts and also pioneer the marketing
tactic of "street teams" to promote concerts (a term he later
trademarked). Spring Singles will also encourage up-and-coming
artists to submit their work directly to
Springsingles@spring-sound.com.
Beginning January 1 and every two
weeks thereafter, Spring Singles will release a new single from a
different undiscovered artist on the Triller platform. Songs will
be promoted across the extended Triller network, including the
Triller platform and all Triller social channels, and leverage the
company's promotional and marketing power, including exposure
through Triller's Rising Star and Soundcloud Playlists, in-app
advertising, exclusive artist spotlights, push notifications,
Triller influencer support, and Triller House content activations,
events and brand partnerships.
"We're creating a new pathway to finding and launching the kind
of raw talent that makes people stop and say, 'whoa, there's a new
star,'" said Rifkind. "Triller's ability to amplify these new
voices to the right audiences using their AI tools and
sophisticated marketing is the way we hope to empower new voices so
they can have a very real opportunity to potentially break through.
We want to create a rhythm to our song releases, and by scheduling
them every two weeks, we will hopefully have created something that
people pay attention to and look forward to. We have already found
some amazing talent that we can't wait to introduce."
"Steve Rifkind is synonymous with
discovering incredible new talent and having a deep understanding
of the cultural moment, two qualities directly aligned with the
Triller mission," said Mahi de
Silva, CEO of TrillerNet, parent company of Triller, Verzuz,
FITE, Triller Fight Club, TrillerVerz and Amplify.ai. "As a premier
music discovery platform, we are excited to launch Spring Singles
and empower the next generation of artists in their journey to
fully expressing themselves and finding their audience."
Rifkind launched Spring Sound in 2021 as a nod to his father
Jules Rifkind's legendary label
Spring Records, home to legendary
R&B acts like James Brown and
Millie Jackson. Spring Sound is
dedicated to developing burgeoning talent and rooted in the
philosophy of artist empowerment. Steve
Rifkind has envisioned and erected numerous
iconic brands, such as Loud Records, Loud Films, and SRC Records,
which have given many artists a foundation for not just stardom but
superstardom. He also launched some of the most impactful and
memorable marketing campaigns for companies including T-Mobile,
Adidas, Nike, Pepsi, and Levi's Jeans.
Assembly for Black Creators is a new virtual event series taking
place monthly culminating in the live Black Creator Conference in
2022. The objective of Assembly for Black Creators is to empower
Black creators and talent to deepen the pipeline of Black-owned
content across entertainment, lifestyle, fashion, sports and other
genres available to consumer brands for integration and advertising
opportunities. The inaugural day-long event on October 20 kicked off with keynote addresses by
music icons Swizz Beatz, Steve
Rifkind, David Banner, Quavo
and others. Assembly for Black Creators will feature breakout and
training sessions for creators focused on digital design, new
creator tools, augmented reality, culture marketing, virality &
trends and platform partnerships and brand building.
For more information, please visit
https://assemblyforblackcreators.com.
About TrillerNet
Triller, Verzuz, TrillerVerz, Triller
Fight Club, FITE and Amplify.ai are owned by TrillerNet, a
first-of-its-kind company consolidating technology and content
platforms to lead the move to Internet 3.0. TrillerNet pairs the
culture of music with sports, fashion, entertainment and
influencers through a 360-degree view of content and technology.
TrillerNet owns the globally popular Triller app, which is used by
musicians, celebrities, athletes, and overall culture setters and
has more than 350 million downloads worldwide. The Triller
app—unlike other popular short-video apps it is often compared to,
encourages its users to post the content created on the app across
other social media platforms and websites. The app uses proprietary
AI and Machine Learning technology which is uniquely tied to the
content rather than the user. By tracking the content, Triller
empowers its tastemakers and users to push their content virally to
affiliated and non-affiliated sites and networks reaching hundreds
of millions of additional users. Data and insights gleaned from the
Triller network, its creators, artists and users (from the app and
off network) are used to program longer-form content, connect users
across the web with the content, and provide unprecedented
opportunities for engagement and monetization. TrillerNet has
developed highly successful campaigns that begin with the app and
continue throughout the entire content and technology ecosystem
with some of the biggest brands in the world, including Pepsi,
McDonalds, Weedmaps, DraftKings, L'Oreal, and many others.
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SOURCE Triller