BALTIMORE, Feb. 9, 2021 /PRNewswire/ -- Sage Growth
Partners (SGP), a Baltimore-based healthcare research, strategy,
and marketing firm, today announced the publication of a market
report on digital pathology, At The Tipping Point, created
as part of an engagement with Hamamatsu Photonics. A leading
international manufacturer of photonics devices, Hamamatsu selected
SGP to assist with the launch of its NanoZoomer digital pathology
product to the international healthcare market. SGP conducted a
survey of US pathologists to assess their views on, and use of,
digital pathology solutions for the market report, as well as
conducting market research to inform Hamamatsu's digital marketing
strategy, including positioning and messaging.
Hamamatsu's NanoZoomer is a digital solution that produces
extremely accurate, high-quality, and high-resolution digital
slides of pathology samples that can be shared and stored much more
easily than physical glass slides. The NanoZoomer facilitates
faster second opinions and comprehensive digital libraries that
contribute to global pathology knowledge and the advancement of
disease remediation. In addition to shaping the product's
positioning and messaging, SGP's market research will contribute to
a report investigating the barriers and challenges pathologists
face in using digital versus physical slides.
"For more than a hundred years, pathologists around the world
have primarily relied on physical glass slides to make a
diagnosis," said Don Ariyakumar, product manager at Hamamatsu.
"Even today, most U.S. pathologists will mail glass slides across
the country to get a second opinion. Our NanoZoomer product seeks
to change that by creating digital slides that can be trusted for
their exceptional quality, and that are easy to share and store.
We're thrilled to be partnering with the SGP team, whose deep
healthcare marketing expertise will help us more fully understand
the needs of the marketplace, and how NanoZoomer can address those
needs."
"Hamamatsu is an internationally recognized leader in the
photonics devices space, and is poised to revolutionize digital
pathology with a product the market can trust and depend on," said
Boh Hatter, chief marketing officer
and general manager, marketing, at SGP. "We're excited to work with
the dedicated team at Hamamatsu and help them gain a deeper
understanding of the pathology market, their needs, pain points,
and challenges. Having that kind of meaningful, global impact on
the healthcare industry is what drives our SGP team."
About Hamamatsu Photonics K.K.
Hamamatsu Photonics K.K. is a leading manufacturer of photonics
devices. We design, manufacture, and sell optical sensors, light
sources, optical components, cameras, photometry systems, and
measurement/analysis systems. Web site:
www.NanoZoomer.com
About Sage Growth Partners
Sage Growth Partners accelerates commercial success for
B2B, B2B2C, and B2C healthcare organizations through a singular
focus on growth. The company helps its clients thrive amid the
complexities of a rapidly changing marketplace with deep domain
expertise and an integrated application of research, strategy, and
marketing.
Founded in 2005, Sage Growth Partners is located in Baltimore, MD, and serves clients such as
Philips Healthcare, U.S. Renal Care, Quest
Diagnostics, Vocera, Livongo, Olive, iN2L, and Aperture.
Media Contact
Boh
Hatter
(410) 534.1161
bhatter@sage-growth.com
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SOURCE Sage Growth Partners