ONTARIO, Canada, Nov. 25, 2017 /PRNewswire-iReach/ -- In the midst
of a radical revolution in B2B marketing the powers that be are
officially talking about it. Marketing is now harnessing the power
of Artificial Intelligence (AI) and Machine Learning (ML), and in
his yearly letter to Amazon shareholders, Amazon CEO Jeff Bezos mentioned the subject twice,
referring to Amazon Web Services (AWS) Amazon's own SaaS (Software
as a Service) offering1. Bezos said, "Big trends are not
that hard to spot … We're in the middle of an obvious one right
now: Machine Learning and Artificial Intelligence. Inside AWS,
we're excited to lower the costs and barriers to Machine Learning
and AI so organizations of all sizes can take advantage of these
advanced techniques." Clickback fully agrees with this assessment,
and in fact markets their own AI-powered product.
A demonstration of AI used in B2B marketing applications was
recently conducted by Unbounce, an SaaS landing page
provider2. Unbounce issued a challenge at a conference
to digital marketers to compete against an AI-based technology
called "The Machine". The challenge was to analyze landing page
copy; the contestants were asked to predict whether the landing
page copy would deliver an above- or below-average conversion rate.
"The Machine" won the contest because, it was assumed, it was
conducting its evaluation with a lack of biases. The human
marketers, on the other hand, were opinionated on the effects of
design and other variables. The algorithm ended up demonstrating 80
percent accuracy of prediction, as compared with 50 percent by the
human contestants.
"It is certain that AI and ML are taking a firm position in B2B
marketing, which I'm sure we'll see more of as we move into 2018,"
said Kyle Tkachuk, CEO of Clickback.
"We already utilize AI ourselves in our Clickback MAIL product, and
evidence of AI and ML is becoming more and more prevalent."
AI can be seen in many areas of B2B marketing2. It
focuses on areas such as finding patterns in existing data,
appending missing information or auto-populating through
algorithms, automating decisions with increasing accuracy and
reducing the manual aspects of many different tasks.
Clickback MAIL, an email lead generation software, allows
companies to reliably email cold or purchased contacts. Through
highly personalized campaigns, the product ensures a targeted
message gets delivered to an actual person. It provides a safe and
proven method of securing profitable B2B leads to mid-market and
enterprise companies.
About Clickback
Founded in 1996, Clickback Inc. is a software as a service
(SaaS) company that helps thousands of marketing and sales
professionals accelerate their lead growth using cloud-based B2B
lead generation products. Clickback is one of the world's first
SaaS companies to offer an email lead generation product (Clickback
MAIL) that provides a safe and proven method of securing profitable
B2B leads to mid-market and enterprise companies. In late 2016, the
company launched their second B2B lead generation product
(Clickback WEB), which is software that can identify the companies
who came to a website but didn't make contact with the business
(like having caller display for your website). Since launching,
Clickback WEB has recovered 743,680 leads for its users. Clickback
was ranked #106 on the 29th annual PROFIT 500 ranking of
Canada's Fastest-Growing Companies
by Canadian Business (2017). For more information on Clickback or
its software products visit http://www.clickback.com.
1. "7 Vital SaaS Trends for Marketing Domination in 2018."
Digital Current, 6 Nov. 2017
2. "Artificial Intelligence in B2B Marketing." Launch Marketing,
20 Sept. 2017
Media Contact: Scott
Roberts, JoTo PR, 888-202-4614 x808, sroberts@jotopr.com
News distributed by PR Newswire iReach:
https://ireach.prnewswire.com
SOURCE Clickback Inc.