Altamaha Bank & Trust Leverages CPI Card Group’s Card@Once® Instant Issuance Program To Support Innovative Local Marketing...
April 25 2017 - 9:00AM
Business Wire
CPI Card Group (Nasdaq:PMTS) (TSX:PMTS), a global leader in
financial and EMV® chip card production and related services,
announced that Vidalia, Ga.-based Altamaha Bank & Trust ($150
million in assets) has successfully implemented CPI Card Group’s
Card@Once® to provide in-branch instant issuance of EMV-enabled
debit and credit cards in all four of its local branches.
Altamaha Bank & Trust, an existing customer of Harland
Clarke, selected Card@Once® after learning of its cost-efficient
pricing and card personalization features. Subsequently, the bank
worked closely with Harland Clarke to implement the program
throughout its branch network.
In effort to promote its brand within its local community,
Altamaha Bank & Trust began an innovative program working with
local high schools. The program offered customized debit and credit
cards featuring the schools’ individual mascots and logos, printed
on-demand within its branch locations. The result was a resounding
success for the bank as it effectively differentiated itself within
its local market and strengthened its customer relationships by
enabling cardholders to support their local high school sports
teams with the cards.
Since implementing Card@Once®, Altamaha Bank & Trust reports
a strong ROI in terms of brand recognition within the community and
increased customer issuance and usage of its payment cards.
“One of our original reasons for bringing instant issuance into
our branch was simply to provide our customers with a superior
level of service,” said Shan Venable, Chief Technology Officer of
Altamaha Bank & Trust. “Since working with CPI, the strong
positive response we’ve received from our customers and staff alike
underscores the impact that the Card@Once® program has had on our
business. Not only do our customers enjoy the convenience of
receiving their payment cards in a more secure, timely manner, but
it’s enabled us to publicly show our support for our local schools
as well, which speaks to the mission of our organization.”
“For community banks, providing a higher level of service to
customers through innovative programs like Card@Once® is a
necessity if they want to effectively differentiate themselves
within their markets,” said Lane Dubin, Senior Vice President of
Sales and Marketing at CPI Card Group. “Having instant issuance
within its branch enables Altamaha Bank & Trust to successfully
achieve this while also demonstrating its commitment to the local
community.”
Altamaha Bank &
Trust
Altamaha Bank & Trust is a community bank formed in 1966 in
Uvalda, Georgia as Brogdon Brothers Bank. Today the bank
headquarters are in Vidalia, Georgia and it has grown to over $160
million in total assets and 55 employees. The Bank serves the needs
of citizens and businesses in Vidalia, Uvalda, and Hazlehurst as
well as the surrounding communities with four branch locations.
Altamaha Bank is dedicated to maintaining the standard of
excellence that has been set by our predecessors and delivering on
our promise of high quality products and service.
CPI Card Group
CPI Card Group is a leading provider in payment card production
and related services, offering a single source for credit, debit
and prepaid debit cards including EMV chip, personalization,
instant issuance, fulfillment and mobile payment services. With
more than 20 years of experience in the payments market and as a
trusted partner to financial institutions, CPI’s solid reputation
of product consistency, quality and outstanding customer service
supports our position as a leader in the market. Serving our
customers from ten locations throughout the United States, Canada
and the United Kingdom, we have the largest network of high
security facilities in North America, each of which is certified by
one or more of the payment brands: Visa, MasterCard, American
Express, Discover and Interac in Canada. Learn more at
www.cpicardgroup.com.
EMV is a registered trademark or trademark of EMVCo LLC in the
United States and other countries.
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version on businesswire.com: http://www.businesswire.com/news/home/20170425005427/en/
ICR Inc. for CPI Card GroupLaura Anderson,
203-682-8267media@cpicardgroup.com