TIDMTNG 
 
RNS Number : 5108V 
Tangent Communications PLC 
03 November 2010 
 
 
       CARLSBERG APPOINTS TANGENT PLC TO PRODUCE "We Deliver More" PORTAL 
Carlsberg Group, owners of global brands including Carlsberg, Tuborg and 
Baltika, has appointed Tangent Communications Plc ("Tangent")(AIM: TNG) to 
provide the "We Deliver More" solution for Carlsberg sales and marketing in the 
UK. "We Deliver More" is a concept first devised by Customer Marketing Director 
David Scott. A web based portal, supported by the "We Deliver More Live" 
training academy, provides practical advice for Carlsberg's clients on making 
Savings in business costs such as utilities, People, managing your staff, 
contracts, recruitment; and Sales, for example how to drive footfall or increase 
dwell time.  Via an 8-step process, the client therefore gains measurable 
benefits and advice and the portal distinguishes Carlsberg as a supply partner 
and brand that far outstrips their competitors in their approach to providing 
genuine client support. 
The system is due to re-launch in the UK, with plans to roll out across Europe 
and subsequently, worldwide, over the next 12 months. Initially, Tangent will 
commence work on the UK portal. 
David Scott, Customer Marketing Director at Carlsberg UK, said: "Tangent 
impressed us with their extensive experience in creating virtual sales and 
marketing support systems. Their technical expertise and understanding of 
databases mean that we will have an incredibly powerful system for our 
customers, which is fully integrated with our current processes and needs". 
Gary Howard, Commercial Director of Tangent, added: "We have a great 
understanding of this specialised sector through our work with on- and off-trade 
businesses; and a great track record in creating bespoke virtual environments. 
Carlsberg is fantastic news for us, and we're proud to be guiding them through 
this major investment and helping them to implement such a business-critical 
piece of software". 
Tim Green, CEO of Tangent, said: "We are excited about the Carlsberg 
relationship; this engagement takes in the broad set of services Tangent has 
integrated over the past few years". 
For further information, please contact: 
Tangent Communications plc                   020 7462 6100 
Timothy Green 
Collins Stewart 
Adrian Hadden / Stewart Wallace             020 7523 8350 
 
About the Company: 
Tangent is a leading integrator of technology and marketing strategy. Taobase, 
our pioneering technology environment drives creativity and strategy to be 
applied at scale across multiple communications channels. This platform supports 
the Tangent business through e-commerce, mrm (marketing resource management), 
email, mobile and print. 
 
Tangent employs 200 people across four locations in London, Newcastle, 
Cheltenham and Melbourne and is traded on AIM (AIM: TNG). 
 
For more information please visit www.tangentplc.com 
 
 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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