WAKEFIELD, Massachusetts and
MAIDENHEAD, England, March 9, 2017 /PRNewswire/ --
SDL (LSE:SDL) today announced that Huawei, a leading ICT
(information and communications technology) solutions provider, has
chosen SDL Marketing Solutions to power its global digital
marketing strategy.
Huawei's corporate division, Enterprise BG, offers ICT products
and solutions to corporate and industry customers, including
government and public sectors, finance, energy, transportation and
manufacturing. As a global brand in pursuit of locally relevant
digital content and messaging, it needed to create digital
marketing experiences that combine global management and control
with regionally nuanced understanding.
"SDL leveraged its superior network of local resources to
provide us with content management and localization services to
operate our website and optimize content for 14 countries," says
Qian Jinsong, senior manager, Huawei EBG Sales and Marketing.
"They've become an integral part of Huawei's global marketing
strategy. With SDL, we have significantly increased responsiveness
to the needs of frontline sales and marketing managers. We've also
seen this solution foster an increase in traffic and conversion
rates in all markets."
Since 2015 SDL has deployed senior multilingual marketing
specialists to 14 countries that Huawei Enterprise BG operates in,
helping them in three core areas:
- Synchronized global publication of site content: Review
all site content for local relevance, submit and track a list of
issues, and supervise the content update process to complete the
online publication of multilingual content on time and to a high
standard of quality.
- Unified management and control of traffic and conversion
rates: Optimize search engine keywords for local markets,
implement traffic monitoring and analyze the resulting data to
increase traffic and conversion rates.
- Local optimization of marketing content: Rewrite
marketing case studies, and produce mini-sites, electronic direct
mail (EDM) and multimedia content to ensure marketing content
respects local culture, practices, traditional concepts and any
other considerations.
In less than one year, the number of visits, retention time and
conversion rates for the Huawei Enterprise BG global site increased
by more than 10 percent, and in some countries increased by as much
as 20 percent.
"Huawei is a great example of a Chinese-headquartered company
that's growing rapidly on the global stage," said Adolfo Hernandez, CEO, SDL. "With that success
comes the complex challenge of managing and delivering relevant
marketing content to each individual market. Understanding the
nuances and cultural differences in each country is not easy, but
our team has worked relentlessly to help Huawei accomplish just
that."
To read the Huawei case study, please click here .
About SDL
SDL (LSE:SDL) is the global innovator in language translation
technology, services and content management. Over the past 25 years
we've delivered transformative business results by enabling
powerfully nuanced digital experiences with customers around the
world. Are you in the know? Find out why 79 out of the top 100
global brands work with us at SDL.com and follow us on Twitter,
LinkedIn and Facebook.
SDL
Denis Davies
Ddavies@sdl.com
PAN Communications
Emily Holt / Jenny Radloff
+1 617-502-4300
sdl@pancomm.com
SOURCE SDL Plc