Blinkx Plc Licensing Deal with Zenovia Digital Exchange (7843I)
March 30 2015 - 2:02AM
UK Regulatory
TIDMBLNX
RNS Number : 7843I
Blinkx Plc
30 March 2015
blinkx Executes Technology Licensing Deal with Zenovia Digital
Exchange
Industry-leading technology will allow blinkx to screen, segment
and pre-qualify traffic in real time to augment its user targeting
and segmentation platform, and provide brand-safe inventory across
devices at scale programmatically
London, England and San Francisco, CA. - March 30, 2015 - blinkx
plc ("blinkx" or the "Company"), today announces a significant
enhancement to its traffic quality screening, filtering and
targeting platform for online advertising. After extensive testing,
blinkx executed a licensing deal with Zenovia Digital Exchange
("Zenovia"), a next-generation programmatic trading exchange with
pioneering technology to filter and segment Internet traffic,
across devices at scale. Through this investment, blinkx will
obtain rights to proprietary software, hardware and intellectual
property, including Zenovia's groundbreaking traffic pre-filtering
technology, Velvet Rope. This technology will be integrated into
the blinkx platform to expand the Company's ability to further
eliminate suspicious, underperforming or fraudulent traffic before
it enters the marketplace. Deployment of this technology will
fortify blinkx's ability to provide advertisers highly qualified
audiences in a brand-safe environment across devices
programmatically. It will also enable the Company to offer its
publisher partners a universal platform to pre-qualify and screen
their inventory to maximize yield, quality and performance.
Traditional exchanges serve as brokers between supply and demand
partners, leaving advertisers to assess and measure inventory
quality after the campaign has concluded. In contrast, blinkx is
pursuing an even more stringent quality measure - screening,
qualifying and eliminating underperforming inventory from its
ecosystem before it is made available to advertisers. Zenovia's
Velvet Rope technology enhances blinkx's ability to run query time
algorithms to identify poor quality impressions and block them from
entering its marketplace. By integrating Velvet Rope technology
into its platform, blinkx will augment advertisers' ability to
maximize their return on investment across desktop, video and
mobile inventory, while providing its Publisher partners higher
yields for validated traffic.
"Our mission is to be the dominant aggregator of quality digital
audiences at scale, across devices. The ability to prevent, rather
than just measure fraud, is the correct approach to provide a
brand-safe digital advertising environment," said S. Brian
Mukherjee, CEO of blinkx. "By combining blinkx's contextual
targeting and user filtering technologies with Zenovia's pre-bid
filtering and screening technology, we will be able to pre-qualify,
categorize and enrich the inventory we make available to
advertisers through our programmatic channels. We expect this
technology to bolster blinkx's position in the programmatic value
chain by providing a definitive, transparent measure of inventory
quality against any measurement standard that the Advertiser
chooses, and thereby advance the Company's vision to connect
audiences with brands through premium content across devices."
For further information please contact:
Analyst and Investor Contact Financial Media Contacts
Dan Slivjanovski Edward Bridges/Charles
blinkx plc Palmer
FTI Consulting
(UK) 020 3727 1000
NOMAD and Joint Broker Joint Broker for blinkx
for blinkx plc plc
Charles Lytle/Christopher Lorna Tilbian/Mark Lander/Nick
Wren Westlake
Citigroup Global Markets Numis Securities Limited
Limited (UK) 020 7260 1000
(UK) 020 7986 9756
About blinkx
blinkx (LSE AIM: BLNX) is an Internet media company that
connects consumers and brands through premium content online.
Founded in 2004 in the UK, blinkx pioneered Internet Video Search
using its patented COncept Recognition Engine (CORE). This
technology leverages speech recognition, text and image analysis to
deeply understand the meaning and context of video content to
generate improved search relevancy for consumers and a brand safe
environment for advertisers. Through its partnerships with hundreds
of media companies, including NBC, Conde Nast, Reuters and
Bloomberg, blinkx has indexed and search enabled millions of hours
of video content. blinkx powers video search, discovery or
monetization on thousands of online properties including Lycos,
Discovery Networks, Hallmark and Fox Sports. blinkx is
headquartered in San Francisco, California with 15 offices
worldwide. For more information please visit www.blinkx.com.
About Zenovia Digital Exchange
Zenovia Digital Exchange is the next-generation online exchange
that delivers optimal results for advertisers and publishers of any
size. Its high-performance demand-side platform, programmatic
exchange, supply-side platform, and ad server technologies make
commerce within the online display media marketplace more efficient
so marketers pay less for better targeted campaigns that deliver
better audiences. Publishers earn more with Zenovia Digital
Exchange because they directly access and optimize across more
demand channels to identify the advertisers that value inventory
the highest. The platform continually optimizes campaigns across
more targeting criteria and more supply and demand, so that
advertisers and publishers attain unprecedented results. Zenovia is
headquartered in Washington, DC.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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