Reach PLC Update on Customer Value Strategy (9286I)
December 17 2020 - 2:00AM
UK Regulatory
TIDMRCH
RNS Number : 9286I
Reach PLC
17 December 2020
17 December 2020
Reach plc
Significant milestone of 5 million customer registrations
achieved
Reach ID trialled in first commercial campaigns
Reach plc ("Reach", the Company") today updates on progress on
its Customer Value Strategy, launched in February of this year:
-- Over 5 million customers have now registered with Reach
across its online newsbrands, newsletters, hyperlocal site
InYourArea, and other websites
-- The Reach ID unique identifier that provides data and
customer insights across a user's activity with Reach sites has
been successfully delivered and is being used in a series of trial
advertising campaigns
-- Q4 digital revenue performance is on track to be the highest
on record, and expected to exceed 20% year on year growth
Commenting on the news Chief Executive Officer Jim Mullen
said:
"With customer registrations significantly ahead of our initial
target at 5 million, and our digital revenues continuing to go from
strength to strength, we are now focused on the next phase of our
strategy, which will utilise enhanced data and insights with the
Reach ID being key to that.
We are pleased to deliver the Reach ID, our proprietary customer
insight platform, and the early results from these commercial
trials show there is a clear opportunity to increase yields from
advertising campaigns by offering a more data-led approach.
We will continue to build on the potential of the Reach ID
during 2021 with customer insights driving new product innovations
and commercial partnerships, offering enhanced value to advertisers
through improved returns on campaigns and driving even greater
engagement with our content."
Customer Registration Growth
The Reach Customer Value Strategy builds on the Company's
leading scale audience - the biggest of any commercial news
publisher in the UK. Over 42 million unique visitors access Reach
sites every month - from national brands such as The Mirror, The
Express and The Star to leading regional brands, including the
Liverpool Echo and Manchester Evening News.
Customer registrations have been a key focus for Reach as these
are the first step to securing insights into customer behaviour.
This data is then used to drive improved customer experiences and
to offer opportunities to brands to adopt better-targeted
campaigns, customer offers and commercial partnerships. Achieving
the 5 million registration milestone is a major step towards
reaching the Company's 10 million target by the end of 2022.
Registered customers already show increased loyalty and engagement
with Reach sites as they respond to newsletters and updates, access
the hyperlocal site InYourArea or register for the opportunity to
comment on news stories.
Delivery of Reach ID
The Reach ID is a key element of the Customer Value Strategy as
it enables the Company to build a more detailed picture of its
users, which in turn will enable enhanced data and customer
insights. These insights will drive improved customer experiences
and provide opportunities for brands to launch more targeted
campaigns and offers to Reach customers. The initial trial
campaigns ran during November and December and cover a range of
sectors from fashion retail to betting and lottery.
Moving forward, Reach will continue to build its offering to
brands and agencies during 2021 based on the enhanced data and
insight offered by the Reach ID.
-ends-
For further information contact:
Reach
Jim Mullen, Chief Executive Officer communications@reachplc.com
Simon Fuller, Chief Financial Officer
Ciaran O'Brien, Communications
Director
Tulchan
David Allchurch/Giles Kernick 020 7353 4200
reachplc@tulchangroup.com
About Reach plc
Reach plc is the largest commercial national and regional news
publisher in the UK with a leading portfolio in Ireland. We create
engaging, differentiated content which is distributed through
newspapers, magazines and digital platforms - playing a central
role in our audiences' daily lives.
Our national and regional brands have a long heritage of being
trusted sources of the latest news, information, sport and
entertainment, offering a range of opportunities to connect brands
with consumers. With one of the biggest monthly multi-platform
audiences in the UK and over 5 million registered customers,
Reach's national and regional news brands are prominent champions,
campaigners and changemakers.
For more information visit www.reachplc.com.
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END
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