TEL AVIV, Israel, May 31, 2017 /PRNewswire/ -- Global media company
Matomy (LSE: MTMY, TASE: MTMY.TA), today announced that
Gil Klein, the company's Executive
Vice President of Media and a member of the executive management
team, has been promoted to Mobfox Managing Director. Drawing on a
wealth of experience, Klein will be responsible for leading the
data-driven mobile advertising platform, in keeping with the
company's strategic restructuring to focus on such core activities.
The newly created role coincides with Mobfox's launch of the
platform's latest data-driven features and SSP mobile publisher
suite for display, video, and native advertising.
Gil Klein joined Matomy, then
called Xtend Media, in 2008, and held a number of positions in the
company including Director of Media Buying, VP Performance and
Sales, and SVP Advertisers before becoming EVP Media in 2015. In
addition to these roles, he assisted with several of the company's
acquisitions, including the acquisition of Mobfox in 2014 and has
led all business aspects for Mobfox over the last two years. Klein
holds an MBA in International Management from the College of
Management and a BA from Tel Aviv
University in Israel.
"After spearheading Matomy's media activities and watching
Mobfox grow to become one of the leading solutions in the market
following its acquisition, I'm very excited to take on the role of
Mobfox Managing Director," said Gil
Klein. "Mobfox connects to the leading app developers, DSPs,
and mobile demand sources in the world, and we will add more to our
growing list as we continue to develop industry-leading,
data-driven technology and expand globally, with a focus on the
USA and APAC. Mobfox's future is
bright—this year specifically, we're offering advanced tools and a
full-stack solution for developers to support the growing demand
from our advertiser and publisher partners."
A top international mobile advertising platform, Mobfox works
with over 175 DSPs and 40,000-plus registered publishers, as well
as leading mobile advertising companies. Mobfox offers clients and
media partners access to innovative mobile programmatic advertising
solutions, including a supply-side platform (SSP) as well as
serving as a single gateway for mobile, video, and native ad
inventory management via a real-time bidding (RTB) marketplace.
Mobfox is continually expanding its reach in mobile technology
and its footprint in the APAC market with offices opening in
Beijing, China and Seoul, South Korea and strengthened
localization of services in 2016.
About Mobfox:
Mobfox is a leading data-driven mobile supply side platform and
exchange, enabling app developers to manage their media smarter,
and generate more revenue with high CPMs and fill rates from
diversified and global demand sources. Mobfox is connected to 175+
DSPs and is used by over 40,000 iOS and Android apps. The platform
offers comprehensive support for multiple advertising formats,
including banner, interstitial, video, and native. Founded in 2010,
the company was acquired by Matomy Media Group in 2014. For more
information, see www.mobfox.com.
About Matomy:
Matomy Media Group Ltd. (LSE: MTMY, TASE: MTMY.TA) is a global
media company with smarter technology and a personalized
approach to advertising. By providing customized performance and
programmatic solutions supported by internal media capabilities,
big data analytics, and optimization technology, Matomy empowers
advertising and media partners to meet their evolving growth-driven
goals. Matomy's programmatic platforms include Mobfox for
mobile, Optimatic for video, and the mobile, self-serve demand-side
platform myDSP. Founded in 2007 with headquarters in
Tel Aviv and 11 offices around the
world, Matomy is dual-listed on the London and Tel Aviv Stock Exchanges. Learn
more about Matomy at http://www.matomy.com.
Press Contact Information:
Justine Rosin
justine@headline-media.com
UK: +44(0)203-769-5656 | USA: +1-917-724-2176
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SOURCE Matomy