Jaywing PLC Awards
May 13 2019 - 2:01AM
RNS Non-Regulatory
TIDMJWNG
Jaywing PLC
13 May 2019
RNS Reach: Jaywing plc
For immediate release
Jaywing Intelligence wins Best Application of Tech award for AI
product Decision
Jaywing plc (JWNG: LON) is pleased to announce that it has
recently won four awards, including its first award following the
launch of Jaywing Intelligence last year.
The Prolific North Tech awards were held in Manchester on
Wednesday 8(th) May, where Jaywing Intelligence was shortlisted for
two awards in the Best Application of Tech and Best Use of Data
categories.
Jaywing's work with AI-powered Pay per Click (PPC) product
Decision for pizza takeaway brand Domino's in the UK and Ireland,
took home the award for Best Application of Tech in
Retail/eCommerce for using AI to discover new audiences to market
to and drive revenue. Jaywing has a substantial offer in the field
of PPC and online advertising, from bespoke account managed
approaches to artificial intelligence, as well as a blended
offer.
The Drum Recommends awards, based solely on client ratings, were
held on 9(th) May, with Jaywing taking home the win for
Advertising, Strategic Thinking and Creativity/Innovation, each in
the large agency (100+ staff) categories, having been shortlisted
in nine categories, including Client Service, Effectiveness and
Direct Marketing.
Rob Shaw, CEO, Jaywing plc, said, "Our historical expertise
combined with future-facing tech has delivered what we have always
known to be a superb product with immense potential, borne out by
fantastic results for Domino's and our first award for Jaywing
Intelligence.
"The beauty of an AI-driven approach and Decision in particular,
is that it is possible to perform multivariate tests at scale, 24
hours a day, 7 days a week. It's this adaptability and always-on
approach that allows Decision to identify new audiences and drive
significant additional revenue. I'm absolutely thrilled that our
work in this field has been recognised. The Jaywing Intelligence
team deserves all of the plaudits for its exceptional work in
delivering real value for Domino's.
"To have followed that up just a day later with three awards
based solely on client ratings and in categories that have real
weight in relation to the standard of our work, is just brilliant.
Even to be shortlisted is a real honour in these awards, given the
number and scale of the agencies in the running. What a great
couple of days of recognition across such a broad range of what we
do."
ENDS
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END
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