TIDMGMG 
 
RNS Number : 3761F 
Game Group PLC 
12 January 2010 
 

12 January 2010 
 
 
RNS 
The GAME Group plc 
Christmas 2010 Trading Statement 
 
 
The GAME Group plc ('GAME' or 'the Group') is today providing an update on its 
trading performance over the Christmas period and for the 49 weeks to 9 January 
2010. 
 
 
Sales for the 5 week period ending 9 January 2010 
  *  Total Group sales decreased by 12.1%. Group like for like ('lfl') sales were 
  down by 13.8%. 
  *  Total sales for the UK and Ireland decreased by 18.0% with lfl sales down by 
  17.5%. 
  *  Total sales for International increased by 0.9% with lfl sales down by 5.9% on a 
  constant currency basis. 
 
Sales for the 49 week period ending on 9 January 2010 
  *  Total Group sales decreased by 11.1%. Group lfl sales were down by 14.8%. 
  *  Total sales for the UK and Ireland decreased by 15.1% with lfl sales down by 
  16.8%. 
  *  Total sales for International decreased by 1.3% with lfl sales down by 10.2% on 
  a constant currency basis. 
 
 
 
Commenting on the announcement Peter Lewis, Chairman said: 
 
 
"The negative trends in the pc and video games market, outlined in our previous 
trading statement, continued over the key Christmas selling period despite 
strong software releases and a sizeable installed base of hardware. This, 
combined with the strong comparative period and the impact of customers shopping 
later, resulted in like for like sales declines of 13.8% for the Group over the 
last five weeks. Since Christmas, however, we have seen significant improvement 
as customers have responded well to our mint and preowned sales offers and the 
release of new software. 
 
 
We now expect the Group profit before non-recurring costs and tax for the full 
year to 31 January 2010 to be between GBP87m and GBP93m. This will be the second 
best profit performance in the Group's history (2009: GBP126.2m; 2008: 
GBP75.5m), although it is below market expectations. 
 
 
In 2010/11 we expect the video games market to continue moving towards higher 
margin software and new peripheral technology, to supply an unprecedented 
installed base of consoles in the market. The Board remains mindful of the 
uncertain macro-economic environment and the trends in the pc and video games 
market. This combination of factors means that revenues are likely to decline 
year on year but our sales mix will continue to move towards higher margin new 
and preowned products. 
 
 
We anticipate that the new technology in 2010/11 will lead to increased consumer 
choice and benefit GAME as customers seek expert advice and specialist service. 
We believe that this, together with additional hardware pricing activity, will 
continue to stimulate the market before we transition to the next growth phase 
of the video games market and our business." 
  Trading update 
 
 
The negative trends in the pc and video games market, outlined in our previous 
trading statement, continued over the key Christmas selling period despite 
strong software releases and a sizeable installed base of hardware. This, 
combined with the strong comparative period and the impact of customers shopping 
later, resulted in like for like sales declines of 13.8% for the Group over the 
last five weeks. Since Christmas, however, we have seen significant improvement 
as customers have responded well to our mint and preowned sales offers and the 
release of new software. 
 
 
In the UK, the pc and video games market declined by 24%1 in 2009 compared to a 
prior year that enjoyed unprecedented demand for hardware and exceptional 
launches of new peripherals and software. Much of the decline is due to a fall 
in revenues from the Nintendo formats.  The  International markets in which we 
operate have seen similar declines, although the impact from the 
Nintendo formats has been less significant. 
 
 
In an extremely challenging market, the Group has delivered a resilient 
performance. This is a testament to our specialist proposition, which delivers a 
market leading multi channel offer for our customers. This includes 
competitively priced bundle deals, exclusive products, compelling trade-in 
offers and a value driven preowned programme, all supported by our exceptional 
teams and Reward Card. 
 
 
Preowned, in particular, has continued to perform well for us in every 
territory, showing year on year growth over the Christmas period with more 
customers recognising the value for money that it provides. 
 
 
The increased participation of preowned in the sales mix has, as anticipated, 
increased our gross margin year on year. However, this has been partially offset 
by the console bundle deals we introduced to drive revenues through December in 
a very competitive market. We therefore expect our full year gross margin to 
be around the lower end of our previous guidance of an improvement of 170 to 220 
basis points on last year. 
 
 
Throughout the year we have maintained strong cost control disciplines and have 
delivered the additional GBP6m of synergies outlined in previous guidance. 
 
 
We now expect the Group profit before non-recurring costs and tax for the full 
year to 31 January 2010 to be between GBP87m and GBP93m. This will be the second 
best profit performance in the Group's history (2009: GBP126.2m; 2008: 
GBP75.5m), although it is below market expectations. 
 
 
Outlook for 2010/11 financial year 
 
 
In 2010/11 we expect the video games market to continue moving towards higher 
margin software and new peripheral technology, to supply an unprecedented 
installed base of consoles in the market (28.5m units in the UK alone, compared 
to 22.0m units in January 2009)2. The Board remains mindful of the uncertain 
macro-economic environment and the trends in the pc and video games market. This 
combination of factors means that revenues are likely to decline year on 
year but our sales mix will continue to move towards higher margin new and 
preowned products. 
 
 
There is a strong schedule of new releases in the first half including Mass 
Effect 2 from EA, Splinter Cell: Conviction from Ubisoft, Bioshock 2 from Take 
Two, and God of War 3 from Sony.  Microsoft and Sony have announced that they 
will each launch new motion sensing technology, with Microsoft recently 
confirming that Project Natal for the Xbox360 will launch this November. We also 
expect further manufacturer pricing and promotional activity supported by strong 
software launches throughout the course of the year. 
 
 
We anticipate that the new technology in 2010/11 will lead to increased consumer 
choice and benefit GAME as customers seek expert advice and specialist 
service.We believe that this, together with additional hardware pricing 
activity, will continue to stimulate the market before we transition to the next 
growth phase of the video games market and our business. 
 
 
We continue to invest in our multi-channel offer. We believe that in the future, 
a leading brand proposition must encompass stores, e-commerce and digital 
distribution. Our aim is to be at the forefront of this evolutionary process. We 
will provide further details of our plans with our full year results in April. 
 
 
We will continue to exercise strong cost control disciplines with effective 
management of the portfolio and infrastructure. The Group has a strong balance 
sheet, with net cash as at 31 January 2010 expected to represent an increase on 
the prior year. We expect capital expenditure in the 2010/11 year to be in the 
region of GBP20 to GBP25 million (2009/10 estimate GBP32m). 
 
 
The GAME Group plc will report its results for the 12 months to 31January on 21 
April 2010. 
 
 
- ends - 
 
 
1  Source: GfK ChartTrack UK Panel 25/1/09 to 2/1/10 
2  Source: GfK ChartTrack 
 
 
 
Notes: 
 
 
Store portfolio 
 
 
+---------------------------+------------------+------------------+----------------+ 
|                           | 9 January 2010   | 5 December 2009  | 31 January     | 
|                           |                  |                  | 2009           | 
+---------------------------+------------------+------------------+----------------+ 
|                           | Number           | Number           | Number         | 
+---------------------------+------------------+------------------+----------------+ 
| Company owned and         |                  |                  |                | 
| concessions               |                  |                  |                | 
+---------------------------+------------------+------------------+----------------+ 
| UK and Ireland:           | 392              | 392              | 391            | 
| - GAME - Stores           | 33               | 52               | 52             | 
| - GAME - Concessions      | 257              | 257              | 253            | 
| - Gamestation             |                  |                  |                | 
+---------------------------+------------------+------------------+----------------+ 
| Total UK and Ireland      | 682              | 701              | 696            | 
+---------------------------+------------------+------------------+----------------+ 
| France                    | 199              | 199              | 192            | 
+---------------------------+------------------+------------------+----------------+ 
| Iberia                    | 286              | 285              | 258            | 
+---------------------------+------------------+------------------+----------------+ 
| Scandinavia               | 68               | 68               | 66             | 
+---------------------------+------------------+------------------+----------------+ 
| Czech Republic            | 30               | 30               | 22             | 
+---------------------------+------------------+------------------+----------------+ 
| Total Continental Europe  | 583              | 582              | 538            | 
+---------------------------+------------------+------------------+----------------+ 
| Australia                 | 118              | 117              | 101            | 
+---------------------------+------------------+------------------+----------------+ 
| Total International       | 701              | 699              | 639            | 
+---------------------------+------------------+------------------+----------------+ 
| Total owned and           | 1383             | 1400             | 1335           | 
| concessions               |                  |                  |                | 
+---------------------------+------------------+------------------+----------------+ 
| Franchises                |                  |                  |                | 
+---------------------------+------------------+------------------+----------------+ 
| France                    | 0                | 0                | 1              | 
+---------------------------+------------------+------------------+----------------+ 
| Iberia                    | 5                | 5                | 5              | 
+---------------------------+------------------+------------------+----------------+ 
| Australia                 | 1                | 1                | 1              | 
+---------------------------+------------------+------------------+----------------+ 
| Czech Republic            | 0                | 0                | 0              | 
+---------------------------+------------------+------------------+----------------+ 
| Total franchises          | 6                | 6                | 7              | 
+---------------------------+------------------+------------------+----------------+ 
| Total operational outlets | 1,389            | 1,406            | 1,342          | 
+---------------------------+------------------+------------------+----------------+ 
 
 
Enquiries: 
 
 
+-------------------+---------------------------------------------+--------------------+ 
| GAME Group plc    | Lisa Morgan, Chief Executive                | +44 1256 784566    | 
|                   | Ben White, Group Finance Director           |                    | 
|                   | Simon Soffe, Investor Relations Director    |                    | 
+-------------------+---------------------------------------------+--------------------+ 
|                   |                                             |                    | 
+-------------------+---------------------------------------------+--------------------+ 
| Brunswick         | Jonathan Glass                              | +44 207 404 5959   | 
|                   | Wendel Verbeek                              |                    | 
|                   | Oliver Hughes                               |                    | 
+-------------------+---------------------------------------------+--------------------+ 
 
 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 TSTUAOWRRKAAAAR 
 

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