RNS Number : 5152L
  Game Group PLC
  13 January 2009
   

    13 January 2009   
    The GAME Group plc
    Christmas 2008 Trading Statement

    The GAME Group plc ('GAME' or 'the Group') is today providing an update on its trading performance over the Christmas period and for the
50 weeks to 10 January 2009.

    Sales for the 6 week period ended on 10 January 2009
    *     Total Group sales increased by 16.6%. Group like for like ('lfl') sales were up by 5.4%. 
    *     Total sales for the UK and Ireland increased by 16.3% with lfl sales up by 10.0%.
    *     Total sales for International increased by 17.3% with lfl sales down by 3.0%, both on a constant currency basis.  
    Sales for the 50 week period ended on 10 January 2009
    *     Total Group sales increased by 24.2%. Group lfl sales were up by 9.5%.
    *     Total sales for the UK and Ireland increased by 22.7% with lfl sales up by 11.4%. 
    *     Total sales for International increased by 28.1% with lfl sales up by 5.0%, both on a constant currency basis.  
    Commenting on the announcement Peter Lewis, Chairman said:

    "The Group has delivered a strong Christmas sales performance in a very difficult trading environment.

    The existence of five successful hardware formats throughout the year has, as anticipated, led to an increase in the proportion of
higher margin software in the sales mix. This trend continued through the Christmas trading period and combined with the success of other
margin enhancing initiatives we expect that Group gross margin for the 53 weeks to 31 January 2009 will be around 140 basis points ahead of
last year at 26.2% and slightly ahead of our previous guidance.

    The Gamestation integration is progressing well and we now expect to deliver synergies of �10m, ahead of our previous guidance of �9m,
in the 53 weeks to 31 January 2009.

    The Group has traded well in the year to date and the Board now expects the Group profit before non recurring costs and tax for the 53
weeks to 31 January 2009 to be not less than �122m (2008: �75.5m), slightly ahead of market expectations.

    The Board is cautious about the outlook for 2009 and is aware that general economic conditions are likely to deteriorate further.
Revenue growth for the Group will be challenging and there will continue to be inflationary pressures on costs."

    Trading update
    The Group has delivered a strong Christmas sales performance in a very difficult trading environment.

    The wider economic environment has led to challenging trading conditions, albeit that the UK also experienced significant changes to the
competitive landscape with some competitors having limited availability of stock or ceasing to trade. These events gave some upside to the
performance in the UK business during the latter part of this key trading period. 

    The existence of five successful hardware formats throughout the year has, as anticipated, led to an increase in the proportion of
higher margin software in the sales mix. This trend continued through the Christmas trading period and combined with the success of other
margin enhancing initiatives we expect that Group gross margin for the 53 weeks to 31 January 2009 will be around 140 basis points ahead of
last year at 26.2% and slightly ahead of our previous guidance.

    The Gamestation integration is progressing well and we now expect to deliver synergies of �10m, ahead of our previous guidance of �9m,
in the 53 weeks to 31 January 2009.

    Overall, the Group has traded well in the year to date and the Board now expects the Group profit before non recurring costs and tax for
the 53 weeks to 31 January 2009 to be not less than �122m (2008: �75.5m), slightly ahead of market expectations.

    The Group remained focused on being the preferred destination for purchasing pc and video games, offering our customers great value
through our Preowned and Trade-in offer, innovative promotions, enthusiastic and knowledgeable employees and our Reward Card programme. Our
continuing strategy of evolving our specialist proposition and the hard work of our management team and all our dedicated employees has led
to a good Christmas performance.

    The top selling multi-format games for the period included Call of Duty: World at War (publisher - Activision Blizzard), FIFA 09 (EA
Sports), Fallout 3 (Bethesda Softworks), Need for Speed Undercover (EA Games), and Guitar Hero World Tour (Red Octane). GAME experienced
exceptional consumer demand for a number of single format games, including Mario Kart and Wii Fit on Nintendo Wii, Little Big Planet on Sony
PS3, Gears of War 2 and Fable 2 on Microsoft Xbox360 and Brain Training and Professor Layton on Nintendo DS.

    GAME has benefited from its expansion strategy and now trades from over 1,340 stores with nearly half of the portfolio within
international operations (note 2). Our eCommerce offer has continued to evolve and in the 50 weeks to 10 January 2009 our eCommerce sales
increased by 75.1% to �99.2m.

    Board Changes

    We have announced today that Terry Scicluna will join the Board as Chief Operating Officer - UK and Ireland. Terry joined GAME on 15
October 2008 and has 30 years experience in retail including the management of multiple brands. His appointment adds further strength to the
management team headed by Lisa Morgan, Chief Executive and David Thomas, Deputy Chief Executive and Group Finance Director.

    Outlook for 2009/2010 financial year

    The installed base of 3rd generation consoles has reached unprecedented levels with around 22 million units (note 1) already sold in the
UK market. We anticipate that the existence of these successful hardware formats will continue to lead to increased demand for software
during 2009. 

    However, given the uncertain macro economic environment both in the UK and internationally, the Board is cautious about the outlook for
2009 and is aware that general economic conditions are likely to deteriorate further. Revenue growth for the Group will be challenging and
there will continue to be inflationary pressures on costs.

    GAME will continue to exercise strong cost disciplines and effective management of working capital together with a more cautious
expansion strategy. The Group has a strong balance sheet with expected net cash of �30m to �40m as at 31 January 2009. It is anticipated
that average net debt this year will be around �70m and in the region of �50m in the year to January 2010. 

    In addition, in line with our previous guidance, we expect to deliver integration synergies from our UK dual brand business, in the year
to 31 January 2010, of up to �14m. (2009: �10m).

    The GAME Group plc will report its Preliminary Results for the 12 months to 31 January 2009 on Tuesday 21 April 2009.



    Notes:

    1. Installed base UK & Ireland - 3rd Generation Hardware

                             3 January 2009     5 January 2008
                             Millions of units  Millions of units
 Sony Playstation 3                        1.9                0.9
 Microsoft Xbox 360                        3.2                1.8
 Nintendo Wii                              4.9                2.0
 Total console                            10.0                4.7
 Playstation Portable (PSP)                3.2                3.4
 Nintendo DS and DS Lite                   8.8                5.4
 Total handheld                           12.0                8.8
 Total installed base                     22.0               13.5

    Source - Charttrack factored installed base

    2. Store portfolio

                                 10 January 2009  29 November 2008  31 January 2008
                                          Number            Number           Number
 Company owned and concessions
 UK and Ireland: 
 - GAME - Stores                             397               397              381
 - GAME - Concessions                         51                51               33
 - Gamestation                               253               252              235
 Total UK and Ireland                        701               700              649
 France                                      192               190              170
 Iberia                                      258               252              208
 Scandinavia                                  66                66               62
 Czech Republic                               21                21
 Total Continental Europe                    537               529              440
 Australia                                   101                98               51
 Total International                         638               627              491
 Total owned and concessions               1,339             1,327            1,140
 Franchises
 France                                        1                 1                7
 Iberia                                        5                 6               10
 Australia                                     1                 1                4
 Czech Republic                                2                 1
 Total franchises                              9                 9               21
 Total operational outlets                 1,348             1,336            1,161

    Enquiries

 GAME Group plc  Lisa Morgan, Chief Executive                 +44 1256 784566
                 David Thomas, Deputy CEO and Group Finance
                 Director
                 Ben White and Simon Soffe, Investor
                 Relations

 Brunswick       Jonathan Glass                               +44 207 404 5959
                 Nina Coad
                 Ash Speigelberg
    
 
    There will be an analyst conference call at 9am UK time today. The dial-in-details are as follows: 
    International dial in:  +44 (0) 1452 541 076 
Conference ID:          80245118 
    Replay facility available for 7 days: 
    International dial in:          +44 (0) 1452 55 00 00 
Encore Replay Access Number:  80245118� 


This information is provided by RNS
The company news service from the London Stock Exchange
 
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