Contract Gain
December 19 2003 - 6:48AM
UK Regulatory
RNS Number:4832T
EQ Group PLC
19 December 2003
For release 19 December 2003
eq group plc
CONTRACT GAIN:
TESCO INTERNAL COMMUNICATIONS AUDIT ("PEOPLE PLAN")
eq Group plc ("eq" or "the Company"), the AIM listed marketing services company,
announces that its Buckingham Research subsidiary ("Buckingham"), has
successfully completed a project on behalf of Tesco Plc to analyse staff survey
data.
The research forms part of Tesco's "People Plan" which is an on-going human
resource programme that aims to identify the strongest drivers of employee
loyalty amongst its 221,000 strong workforce, thus illustrating the key factors
impacting on business performance at individual store level.
Buckingham Research ("Buckingham"), one of eq group's four subsidiaries, helps
leading companies to develop world-class brands, innovative products and
valuable consumer insights.
ENDS
Enquiries:
eq group plc
Bob Bond, Chief Executive 07747 032 478
Binns & Co. PR Ltd.
Peter Binns Tel: 020 7786 9600
Notes to editors
Buckingham Research is one of eq group's four subsidiaries (Other three
subsidiaries: Broadnet/ Quaestor/ The Lead Agency). The tools employed by
Buckingham include market research, data analysis and statistical modelling with
an increasingly international look. Buckingham's approach to client assignments
is consultative but it has also developed a range of proprietary products to
tackle areas of concept and product development, branding, consumer
understanding and customer satisfaction. Buckingham's clients include: Hilton,
Bel UK, Walk Disney, Tetra, Sainsbury's Supermarkets, Boots, Coors, Quaker,
Gillette, BBC Worldwide, EMI International and Oral B.
Tesco manages its business using a balanced scorecard approach called the
Steering Wheel. The Steering Wheel has four quadrants: People, Customer,
Operations and Finance. As part of the planning process each year, the company
sets itself goals and defines key deliverables for each area.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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