Contract Gain
October 27 2003 - 2:30AM
RNS Non-Regulatory
EQ Group PLC
27 October 2003
For release 27 October 2003
eq group plc
CONTRACT GAIN: EUROPEAN ATTITUDES RESEARCH REPORT FOR CEDO LTD
eq group plc ("eq" or "the Company"), the AIM listed marketing services group
with market research, below the line marketing and support services operations
for the marketing industry, announces that a successful project involving two of
its subsidiaries, Quaestor and Buckingham Research, has helped Cedo Ltd
("Cedo"),a leading plastics manufacturer, to expand into Europe.
Quaestor conducted research for Cedo, which examined consumer attitudes and
potential demand for the company(1)s Nappy SacksTM in Germany and France.
Quaestor commissioned Buckingham Research, also part of eq group plc, to carry
out fieldwork for part of the study.
Quaestor undertook qualitative depth interviews with consumers in the two
countries before quantitative data was analysed to further validate qualitative
findings and assess market potential.
Nappy SacksTM are already popular in the UK and Cedo has incorporated Quaestor's
findings into its European marketing strategy. After the initial qualitative
stage, French consumers were found 'to be positive towards Cedo's products' and
the company subsequently conducted a successful launch.
The research also revealed different customs and attitudes towards baby care in
neighbouring Germany. These attitudes precluded a similar launch there at
present, but Cedo said, "It would continue to monitor future trends."
ENDS
Enquiries:
eq group plc
Bob Bond, Chief Executive 07747 032478
Binns & Co. PR Ltd.
Sam Allen, Peter Binns Tel: 020 7786 9600 Mob: 0774 865 1727
This information is provided by RNS
The company news service from the London Stock Exchange
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