FRANKFURT, Germany,
Jan. 10, 2018 /PRNewswire/ -- It
is just over one year since BASF's Coatings division acquired
Chemetall, a leading global surface treatment supplier. Being
well-known within the industry for its high-quality products and
solutions, Chemetall will operate as a brand of the Surface
Treatment global business unit of BASF's Coatings division. During
festive events at its headquarters in Frankfurt, Germany and facilities worldwide,
the new brand image of Chemetall was officially introduced.
Martin Jung, Senior Vice President,
Surface Treatment, BASF's Coatings division, recognized this
milestone: "One plus one is greater than two! Our new brand image
reflects the impressive know-how of BASF in chemistry and coatings
applications with the market-leading expertise in applied surface
treatment from Chemetall. Together, the businesses will offer
unmatched solutions competence to customers."
BASF has long been recognized as a global innovation leader.
Chemetall enjoys a great history of global recognition for
providing its customers with high-performance products and
individual solutions. The combination of expertise and innovation
power of two global market leaders will accelerate innovation and
drive even more customer success.
Julia Murray, Global Marketing
Communications Surface Treatment, said: "The Chemetall brand is
recognized for its technology leadership, and we take a great deal
of pride in our customer-focused and customer-centric approach,
locally and globally. Being part of BASF's Coatings division
creates opportunities to increase customer benefits from our
combined expertise and commitment to continuous innovation. We
expect to further advance our customers' access to best-in-class
technologies, systems, and solutions across the value chain, always
with the goal of enhancing efficiencies and value for our
customers."
Under the Chemetall brand, BASF develops and manufactures
customized technology and systems solutions for applied surface
treatment. The products protect metals from corrosion, facilitate
forming and machining, allow parts to be optimally prepared for the
painting process and ensure proper coating adhesion. These products
are used in a wide range of industries and end-markets, such as
automotive, aerospace, aluminum finishing, and metal forming.
About BASF's Coatings division
The Coatings division
of BASF is a global expert in the development, production and
marketing of innovative and sustainable automotive OEM and refinish
coatings, as well as decorative paints. We create advanced
performance solutions and drive performance, design and new
applications to meet our partners' needs all over the world. BASF
shares skills, knowledge and resources of interdisciplinary and
global teams for the benefit of customers by operating a
collaborative network of sites in Europe, North
America, South America and
Asia Pacific. In 2016, the
Coatings division achieved global sales of about €3.2 billion.
In 2016, BASF acquired Chemetall, a leading global supplier of
applied surface treatments for metal, plastic and glass substrates
in a wide range of industries and end markets. With this expansion
in portfolio, BASF becomes a more complete solution provider for
coatings.
Solutions beyond your imagination – Coatings by BASF. For more
information about the Coatings division of BASF and its products,
visit www.basf-coatings.com.
About BASF
At BASF, we create chemistry for a
sustainable future. We combine economic success with environmental
protection and social responsibility. The approximately 114,000
employees in the BASF Group work on contributing to the success of
our customers in nearly all sectors and almost every country in the
world. Our portfolio is organized into five segments: Chemicals,
Performance Products, Functional Materials & Solutions,
Agricultural Solutions and Oil & Gas. BASF generated sales of
about €58 billion in 2016. BASF shares are traded on the stock
exchanges in Frankfurt (BAS),
London (BFA) and Zurich (BAS). Further information at
www.basf.com.
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