Unique Flower Shop Opens in Salt Lake City; The Company That Invented Patented Embossing Technology Opens First Franchise Store
November 08 2005 - 8:00AM
Business Wire
Speaking Roses International Inc. (OTCBB: SRII), today announced
the signing of the first franchise agreement and the opening of
their first retail flower store. The shop, located at 2104 South
700 East in Salt Lake City, will provide full floral services
combined with real-time personalization through the use of patented
embossing technology. A grand opening is scheduled Nov. 5-12 with
free embossed roses to be given away as part of the celebration.
"Until now Speaking Roses could only be purchased online or through
a few select flower and gift shops around the country. Now, with
the rollout of a franchising program, our roses and other floral
products will be available in community neighborhoods here and
abroad," said John Winterholler, chief executive officer of
Speaking Roses. "Speaking Roses retail stores will revolutionize
the way flowers can be used for gift giving," added Winterholler.
Speaking Roses stores will introduce the language of flowers to
enhance the customer's ability to convey personal messages.
Educational displays will communicate the meaning of flower colors,
combinations of colors, and quantities of flowers. Certified floral
designers will meet with each customer to learn more about the
receiver of the gift, the desired meaning to be communicated and
the emotion to be evoked. In addition to printed roses and flower
bouquets, Speaking Roses has its own line of chocolates and
designer message cards to complement floral gifts. "The concept of
each Speaking Roses store is to build a broad customer base of
people who want to establish stronger relationships with spouses,
friends, family members, neighbors, customers and business
associates," stated Mike Glauser, franchisee and area developer for
Utah and Nevada. For information about Speaking Roses, visit
www.speakingroses.com, or call the store at 801-466-ROSE. About
Speaking Roses International Inc. Through its unique, patented
embossing technology, Speaking Roses can emboss photos, logos,
printed words or handwritten messages directly on flowers. Speaking
Roses is developing stores in the United States and internationally
through franchising, licensing and the sale of area development
rights. Popular uses include personal gifts, corporate promotions,
employee incentives, weddings, funerals, and special events. SRII
has filed the patent in more than 100 countries worldwide, with
patents recently published in the European Union. Based in Utah,
Speaking Roses has production facilities in Salt Lake City,
Chicago, Miami, Bogota, and Aalsmeer.
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