Salon City Signs Goldwell Hair Color to Media Branding Campaign
September 15 2009 - 8:55AM
Marketwired
Ewire -- Salon City, Inc. (PINKSHEETS: SALN) an emerging media
company, lifestyle brand and publisher of its flagship
publications, BE! and Salon City magazine, announced the recent
signing of a 2009 branding and advertising contract with Goldwell
Hair Color, a brand of KPSS, Inc. with North American operations
based out of Linthicum Heights, MD -- one of the world's most
respected hair color manufacturers. The contract calls for Goldwell
products, its Santa Monica, CA Hair Academy and Studio 1452 to be
branded in Salon City's multi-media print and online products.
Goldwell's "Silk Lift" brand campaign rolled out this month with
inside ads in BE! Magazine and Beautymaker Net News -- Salon City's
popular daily email news program which reaches approximately
150,000 readers monthly.
Steven Casciola, Salon City's President and CEO, says, "Goldwell
is an extraordinary product sold in over 30 countries around the
world. Their hair color products are used by the best salons in
America and internationally. We are pleased to see them come to
Salon City for the first time, and we look forward to unfolding new
media platforms and technology to brand and feature them with."
ABOUT SALON CITY, INC.
Salon City, Inc., is an emerging publicly traded media company,
lifestyle brand and independent marketing network for products,
distribution and services. Salon City was the first to brand the
genre, 'Beauty Entertainment.' It publishes its flagship consumer
publication, Salon City magazine, Beauty Entertainment magazine,
Beautymaker Net News, and produces the award-winning web show,
Hollywood CeleBeauty, online media, licensed events and awards
shows. To see more on Salon City visit http://www.saloncity.com
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