Further to its press release dated June 24, 2009, Live Current Media Inc. (the "Company") (OTCBB: LIVC) announced today further details of the impact of errors in certain of its consolidated financial statements. In that press release, the Company stated that those consolidated financial statements should no longer be relied upon due to errors which include the following:

(i) Warrants that the Company issued in conjunction with a financing that closed on November 19, 2008 should be valued and classified as a liability in the Company's financial statements, rather than as equity. Management of the Company believes that the resulting increase to its liabilities will be approximately $187,775. The Company originally reported that we believed the increase to its liabilities would be $90,000.

(ii) As part of the acquisition of Entity Inc. ("Auctomatic"), the Company agreed to issue a total of approximately 1,000,000 shares to the former shareholders of Auctomatic. Of these shares, 413,604 shares were to be issued to three members of Auctomatic's management, one third each on the first, second and third anniversaries of the transaction, conditional on the individuals remaining as employees of the Company. The portion of the fair value of the shares to be issued based on the period of service these individuals provided to the Company, computed in relation to the period of service required for the individuals to become entitled to the shares, should have been recorded as an expense in 2008 and 2009.

(iii) As part of the employment agreement signed with its President and Chief Corporate Development Officer that became effective January 1, 2008, the Company is required to pay him a bonus of CDN $100,000 on January 1, 2009 and CDN $100,000 on January 1, 2010. These bonuses are to be paid only if he remains an officer of the Company at those dates. A portion of these bonuses should have been accrued as a liability and recorded as additional compensation expense in the Company's compensation expense in our consolidated financial statements at September 30, 2008, December 31, 2008 and March 31, 2009.

The Company has now determined the effects of the above listed adjustments to the Company's consolidated financial statements which are detailed below.


                     Originally                                    Restated
                       Reported  Adjustment Required                Amounts

9 months ended
September 30, 2008
------------------

Consolidated Balance
 Sheets
 Total Assets        $6,985,340  No adjustment required          $6,985,340
 Total Liabilities   $3,336,998  (iii) Increase to liabilities   $3,439,190
                                       of $102,192
 Total Stockholders' $3,648,342  (ii)  Increase to Additional    $3,546,150
  Equity                               Paid-in Capital of
                                       $149,577
                                 (ii)  Increase to Accumulated
                                       Deficit of $149,577
                                 (iii) Increase to Accumulated
                                       Deficit of $102,192

Consolidated
 Statements of
 Operations
 Net Loss and       ($7,015,015) (ii)  Increase to Management   ($7,266.784)
  Comprehensive Loss                   Fees and Employee
  for the Period                       Salaries expense of
                                       $149,577
                                 (ii)  Increase to Net Loss and
                                       Comprehensive Loss of
                                       $149,577
                                 (iii) Increase to Management
                                       Fees and Employee
                                       Salaries expense of
                                       $102,192
                                 (iii) Increase to Net Loss and
                                       Comprehensive Loss of
                                       $102,192

Consolidated
 Statements of
 Stockholders'
 Equity
 Common Stock           $13,150  No adjustment required             $13,150
 Additional Paid-in $13,175,885  (ii)  Increase to Additional   $13,325,462
  Capital                              Paid-in Capital of
                                       $149,577
 Accumulated        ($9,540,693) (ii)  Increase to Net Loss and ($9,792,462)
  Deficit                              Comprehensive Loss of
                                       $149,577
                                 (ii)  Increase to Accumulated
                                       Deficit of $149,577
                                 (iii) Increase to Net Loss and
                                       Comprehensive Loss of
                                       $102,192
                                 (iii) Increase to Accumulated
                                       Deficit of $102,192

12 months ended
December 31, 2008
-----------------

Consolidated Balance
 Sheets
 Total Assets        $7,608,288  No adjustment required          $7,608,288
 Total Liabilities   $5,352,687  (i)   Increase to liabilities   $5,629,627
                                       of $157,895
                                 (iii) Increase to liabilities
                                       of $119,045
 Total Stockholders' $2,255,601  (i)   Decrease to Additional    $1,978,661
  Equity                               Paid-in Capital of
                                       $157,895
                                 (ii)  Increase to Additional
                                       Paid-in Capital of
                                       $170,065
                                 (ii)  Increase to Accumulated
                                       Deficit of $170,065
                                 (iii) Increase to Accumulated
                                       Deficit of $119,045

Consolidated
 Statements of
 Operations
 Net Loss and      ($10,006,456) (ii)  Increase to Management  ($10,295,566)
  Comprehensive                        Fees and Employee
  Loss for the                         Salaries expense of
  Period                               $170,065
                                 (ii)  Increase to Net Loss and
                                       Comprehensive Loss of
                                       $170,065
                                 (iii) Increase to Management
                                       Fees and Employee
                                       Salaries expense of
                                       $119,045
                                 (iii) Increase to Net Loss and
                                       Comprehensive Loss of
                                       $119,045

Consolidated
 Statements of
 Stockholders'
 Equity
 Common Stock           $14,855  No adjustment required             $14,855
 Additional Paid-in $14,772,880  (i)   Decrease to Additional   $14,785,050
  Capital                              Paid-in Capital of
                                       $157,895
                                 (ii)  Increase to Additional
                                       Paid-in Capital of
                                       $170,065
 Accumulated       ($12,532,134) (ii)  Increase to Net Loss    ($12,821,244)
  Deficit                              and Comprehensive Loss
                                       of $170,065
                                 (ii)  Increase to Accumulated
                                       Deficit of $170,065
                                 (iii) Increase to Net Loss and
                                       Comprehensive Loss of
                                       $119,045
                                 (iii) Increase to Accumulated
                                       Deficit of $119,045

3 months ended
March 31, 2009
--------------

Consolidated Balance
 Sheets
 Total Assets        $6,116,931  No adjustment required          $6,116,931
 Total Liabilities   $3,982,988  (i)   Increase to liabilities   $4,271,996
                                       of $242,704
                                 (iii) Increase to liabilities
                                       of $46,304
 Total Stockholders' $2,133,943  (i)   Decrease to Additional    $1,844,935
  Equity                               Paid-in Capital of
                                       $157,895
                                 (i)   Increase to Accumulated
                                       Deficit of $84,809
                                 (ii)  Increase to Additional
                                       Paid-in Capital of
                                       $238,395
                                 (ii)  Increase to Accumulated
                                       Deficit of $238,395
                                 (iii) Increase to Accumulated
                                       Deficit of $46,304

Consolidated
 Statements of
 Operations
 Net Loss and         ($634,647) (i)   Increase to General and    ($715,045)
  Comprehensive Loss                   Administrative expenses
  for the Period                       of $84,809
                                 (i)   Increase to Net Loss and
                                       Comprehensive Loss of
                                       $84,809
                                 (ii)  Increase to Management
                                       Fees and Employee
                                       Salaries expense of
                                       $68,330
                                 (ii)  Increase to Net Loss and
                                       Comprehensive Loss of
                                       $68,330
                                 (iii) Decrease to Management
                                       Fees and Employee
                                       Salaries expense of
                                       $72,741
                                 (iii) Decrease to Net Loss and
                                       Comprehensive Loss of
                                       $72,741

Consolidated
 Statements of
 Stockholders'
 Equity
 Common Stock           $15,216  No adjustment required             $15,216
 Additional Paid-in $15,285,508  (i)   Decrease to Additional   $15,366,008
  Capital                              Paid-in Capital of
                                       $157,895
                                 (ii)  Increase to Additional
                                       Paid-in Capital of
                                       $238,395
 Accumulated       ($13,166,781) (i)   Increase to Net Loss    ($13,536,289)
  Deficit                              and Comprehensive Loss
                                       of $84,809
                                 (i)   Increase to Closing
                                       Accumulated Deficit of
                                       $84,809
                                 (ii)  Increase to Net Loss and
                                       Comprehensive Loss of
                                       $68,330
                                 (ii)  Increase to Opening
                                       Accumulated Deficit of
                                       $170,065
                                 (ii)  Increase to Closing
                                       Accumulated Deficit of
                                       $238,395
                                 (iii) Decrease to Net Loss and
                                       Comprehensive Loss of
                                       $72,741
                                 (iii) Increase to Opening
                                       Accumulated Deficit of
                                       $119,045
                                 (iii) Increase to Closing
                                       Accumulated Deficit of
                                       $46,304

The Company restated its intention to file with the Securities and Exchange Commission and the British Columbia Securities Commission an amended Form 10-K/A for the year ended December 31, 2008 and an amended Form 10-Q/A for the nine months ended September 30, 2008 and for the three months ended March 31, 2009 as soon as practicable. Until the restated reports are filed, the Company is continuing its investigations with respect to these matters as well as any other potential additional adjustments.

About Live Current Media Inc.

Live Current builds, owns and operates some of the most powerful and engaging content and commerce destinations on the Internet, such as www.perfume.com and www.cricket.com. Through subject-specific DestinationHubsTM, Live Current properties connect people to each other and to the information, brands, and products they are passionate about. Live Current has headquarters in Vancouver, Canada with a location in Seattle, WA and is publicly traded on the OTCBB (LIVC). For more information, visit www.livecurrent.com.

All statements in this press release that are not statements of historical fact are forward-looking statements, including the impact of a restatement of the Company's financial results, the timeline respecting the restatement, any potential impacts on disclosure controls and procedures or internal control over financial reporting, any projections of earnings, revenue, cash or other financial items, any statements of the plans, strategies, objectives and goals of management for future operations, any statements regarding future economic conditions or performance, statements of belief and any statements of assumptions underlying any of the foregoing. These statements are based on expectations and assumptions as of the date of this press release and are subject to numerous risks and uncertainties, which could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties include, but are not limited to, the Company's ongoing investigations regarding a restatement of the Company's financial results, and other factors. Except as required by law, Live Current Media Inc. assumes no obligation to update these forward-looking statements to reflect future events or actual outcomes and does not intend to do so.

Contacts: Live Current Andrea Laird Investor Relations Contact 604-453-4870 or 1-866-898-4354 andrea@livecurrent.com www.livecurrent.com

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