Image Protect Partners with MadHive To Monetize IPShare in $105B Ad-Tech Space
March 14 2019 - 8:00AM
InvestorsHub NewsWire
Image
Protect Partners with
MadHive To
Monetize IPShare
in $105B Ad-Tech
Space
SAN CLEMENTE,
CA --
March 14, 2019 -- InvestorsHub NewsWire -- Image Protect Inc. (OTC:
IMTL) (imageprotect.com) ("Image
Protect" or the "Company"), a global leader in the end-to-end
copyright infringement sector, is
excited to
announce that it has formed a
strategic
partnership
with
MadHive
(madhive.com),
a leading blockchain-driven data
management platform in the ad-tech marketplace
that served over 3 billion ad impressions in
2018. The
partnership is predicated on the
objective of exploring, defining,
and
deploying a monetization
strategy
for the
Company's powerful IPShare technology
as a programmatic
digital advertising model.
"We believe the future of
technology is decentralized," said Adam Helfgott, CEO of MadHive. "We are building the
'pipes' for a decentralized ad network, and Image Protect is
building something special
within our
network."
According
to
recent MAGNA Group
research, the advertising
industry
hit a record $552
billion in
global sales in 2018, which represents
an increase of 7.2% on a year-over-year
basis. Digital advertising accounts
for 35% of the overall market. But consumer research
suggests this share could increase dramatically over coming years,
with blockchain technology representing a powerful avenue for this
transition. According to research from Zenith, "Digital is driving virtually
all growth in the global ad market."
Management notes that
MadHive
has a proven
track record in leveraging blockchain technology for the
authentication of "true value transactions" in the ad-tech
ecosystem without sacrificing either transparency or efficiency.
The Company believes that this will help to establish a clear path
to monetizing the IPShare model given the accuracy and
exchange efficiency of both ad impressions and data analytics
within the MadHive platform.
"We are currently testing 2.5
million images, including the monetization of dormant images,"
noted Matthew Goldman, Image Protect CO-CEO. "Once testing has been
completed, MadHive will collaborate with digital
advertising agencies to utilize these images as digital
billboards."
Management believes that
its IPShare model will deliver an
empowering AD-Technology
solution
to mainstream
digital image
rightsholders and content
creators, leveraging
the power of to
manage digital licenses, in-photo advertisements, and
revolutionary
user analytics for tracking, protecting, and monetizing the digital
life of proprietary content.
Encouraging rightsholders to
join the Image Protect platform has been easier than ever
which
is exciting,
because it means the past four years of hard
work is
finally starting to pay off . "IPShare is changing the way people
can market online. Pictures converted to the IPShare format can be embedded with
advertisements think YouTube and Facebook ads, but
in picture format. Content owners immediately see the value and are
thrilled to become a part of the Image Protect team."
The Company encourages all
current shareholders and interested parties to visit the Image Protect
website today (imageprotect.com)
to learn more
about the innovative
IPShare
platform and how
it can be used to put the power back in
the hands of content owners.
About
IPShare
Image Protect finds millions
of editorial websites using their client's photos. As an option to
the standard DMCA takedown notice, IPShare generates a block of code
that allows photos to be copied and pasted into any website similar
to code references on sites that embed Youtube or Vimeo content. It's as
simple as copying and pasting the embed code into the user's
website template, i.e., WordPress, Blogger, SquareSpace,
Wix, etc. The image is then
instantly transformed into an online billboard, containing in-image
advertising, hot links, social sharing and dynamic messaging. This
is turning the traditional Copyright Infringement model into a
cooperative relationship for both parties.
About Image
Protect
Image Protect protects and
monetizes creative works. By uniting technology with a team of
copyright experts, we ensure that content providers preserve the
value of their digital assets. Our web application monitors the
global Internet to seek and collect evidence for illegally used
visual content. Then our legal partners across North America,
Europe, and Asia ensure our clients receive appropriate
compensation for work used without valid license.
Safe Harbor
Provision
Cautionary
statement for purposes of the "Safe Harbor" provisions of the
Private Securities Litigation Reform Act of 1995: Information in
this news release contains forward-looking statements that involve
risks, uncertainties and assumptions. If such risks or
uncertainties materialize or such assumptions prove incorrect, the
results of the Company and its consolidated subsidiaries could
differ materially from those expressed or implied by such
forward-looking statements and assumptions. All statements other
than statements of historical fact are statements that could be
deemed forward-looking statements. Risks, uncertainties and
assumptions include the execution and performance of contracts by
the Company and its customers, suppliers and partners. The Company
disclaims any obligation to update or revise statements contained
in this news release based on new information or
otherwise.
Press & Media Inquiries:
EHC Branding
Agency
Info@EHCBrandingAgency.com
(626)
MJ-BRAND
Corporate Contact:
Image
Protect
Lawrence
Adams
larry.adams@imageprotect.com
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