NSP Naturally Splendid Enterprises Ltd

Naturally Splendid Enterprises (the "Company") (TSX
VENTURE:NSP)(OTCQB:NSPDF)(FRANKFURT:50N) is pleased to announce it has placed
its first order with Boreal Technologies Inc. ("Boreal") for one metric tonne of
their patented, hemp-based omega 3 product "HempOmega(TM)". This first ever
commercial production run of HempOmega(TM) will arrive at Naturally Splendid's
warehouse before August 15th, 2014. Following years of extensive testing and
refinements, this plant based omega 3 product line is now ready for sale as an
additive to supplement a wide variety of existing food and beverage products as
well as a stand-alone omega 3 product.


Naturally Splendid CEO Craig Goodwin states, "This is truly a milestone for
Naturally Splendid. Our exclusive marketing rights for these breakthrough omega
3 products, which includes HempOmega(TM), extends North America wide. The
applications for our exclusive plant based omega products are expansive and
extend from omega enriched dairy, dairy alternatives, breads, cereals, dry goods
and beverages for human consumption, to omega enriched pet food. Longer term
potential exists for the inclusion of HempOmega(TM) in aquaculture and livestock
feed that could naturally increase the omega profiles of a variety of meats,
dairy and egg products."


The Technology

Developed by Boreal, these proprietary omega formulations utilize both
microencapsulation as well as liposomal formulation providing a more efficient
delivery process to the human digestive system. Preliminary testing has
confirmed that these products offer increased bioavailability and sustainability
by encapsulating lipids and transforming the insoluble ingredients into a stable
aqueous suspension. The suspended particles can then be used in a liquid state
or converted into a fine, flour-like, dry powder ingredient. This procedure
allows for multiple methods of product implementation: capsules, powders, baked
goods, beverages, etc. with precise control over formulation, dosage and uptake.
This technology creates value-added ingredients and expands the market potential
for oil-based substances which can prove challenging to handle, store and
formulate.


The Nutrition Market

According to Nutrition Business Journal, the global nutrition industry is
estimated to be approximately US$350 billion (1) with global health and wellness
sales on track to hit a record high of US$1 trillion by 2017 at a steady real
growth rate of 7.2% according to Euromonitor International (2). The sector is
represented by the following categories: natural and organic food; natural
personal care; functional food; and dietary supplements. The global market for
omega 3 products was valued at US$24 billion in 2011 by David Sprinkle,
publisher of "Packaged Facts," and growth in the dietary supplement market
specifically, is estimated at 12% annually (3).


In a recent Ipsos Reid survey conducted by BioAccess, Canadian respondents
showed that a full 80% of Canadians are influenced to buy a product if it
contains omega-3 fatty acids. Additionally, the survey found that 45% of all
Canadians have used, or are currently using, omega-3 fatty acids in a natural
health product format. And in the U.S., the Hartman Group found that 52% of
Americans stated that they are attempting to increase omega-3 ingredients in
their diets.


Bryan Carson, Naturally Splendid Co-founder and VP of Operations summarizes,
"Consumer demand for omega-3 fatty acids has increased substantially since 2005.
In Canada alone, there has been a 1,766% growth in consumption of omega-3
natural health products since 2005 according to studies conducted by Ipsos-Reid.
Naturally Splendid has the right product, for the right market at the perfect
time."


HempOmega(TM) / Plant-based Omega Product Distribution Strategy

The marketing and distribution of HempOmega(TM) in particular and the
plant-based omega products overall, is multi-faceted and can be categorized as
follows:


1. As an ingredient in proprietary or private label products 

Naturally Splendid has begun development of a number of proprietary products
incorporating HempOmega(TM). Product development will now be expanded to include
the complete line of plant-based omega products. Launch of the first product
lines is anticipated to be the fourth quarter of 2014. These products have the
potential to be private labeled to enhance market penetration.


2. Provide plant based omegas as an ingredient to major brands to be added to
existing and/or new product lines


Naturally Splendid has provided samples of HempOmega(TM) and H2Omega(TM) to
major brands who have expressed interest in incorporating these products as an
ingredient in a particular formulated product. Evaluation of these products is
under way by these companies. The potential exists for Naturally Splendid to now
offer the full range of the plant-based omega products to these and additional
companies.


3. Collaborate with Ingredient Suppliers to market as standalone ingredients as
well as co-develop ingredient formulations and solutions for their client base 


Naturally Splendid plans to form strategic alliances with ingredient suppliers
for distribution of plant -based omega ingredients and/or product development
incorporating the plant-based omegas in custom formulations. Ingredient
suppliers provide large quantities of a wide range of ingredients to a clientele
base that includes the largest food processors and food service companies in the
world. As a strategic move to initiate this distribution strategy, Naturally
Splendid announced in a news release dated September 10, 2013, the signing of an
NDA with Calico Food Ingredients located in Kingston Ontario, Canada, and on
November 5, 2013, Naturally Splendid announced an NDA with Caldic Canada Inc.


About Naturally Splendid Enterprises Ltd.

Naturally Splendid's 100% owned NATERA(TM) line of hemp-based superfood products
are carried nationwide by Canada's leading health food distributors and a
network of retail stores across Canada including major retailers and specialty
stores. Naturally Splendid's 100% owned "NATERA(TM)" line of products includes
natural and flavored shelled hemp seeds as well as natural and flavored hemp
protein powders.


Naturally Splendid has an exclusive sales agreement to market and distribute, in
North America, the full complement of patent pending, plant-based omega products
created by Boreal Technologies. The products include HempOmega(TM) and
H2Omega(TM), as well as the FlaxOmega(TM), CanolaOmega(TM), and ChiaOmega(TM)
plant based omega products. These novel products utilize microencapsulation and
liposome technologies and are available in both a powder format and an aqueous
solution for increased flexibility in ingredient applications and stand-alone
products.


On Behalf of the Board of Directors

J. Craig Goodwin, CEO, Director

Naturally Splendid Enterprises Ltd. 

Forward-Looking Statements

Information set forth in this news release contains forward-looking statements
that are based on assumptions as of the date of this news release. These
statements reflect management's current estimates, beliefs, intentions and
expectations. They are not guarantees of future performance. Naturally Splendid
cautions that all forward looking statements are inherently uncertain and that
actual performance may be affected by a number of material factors, many of
which are beyond Naturally Splendid's control. Such factors include, among other
things: risks and uncertainties relating to Naturally Splendid's ability to
complete proposed private placement financing. Accordingly, actual and future
events, conditions and results may differ materially from the estimates,
beliefs, intentions and expectations expressed or implied in the forward looking
information. Except as required under applicable securities legislation,
Naturally Splendid undertakes no obligation to publicly update or revise
forward-looking information.


NEITHER TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES PROVIDER (AS THAT TERM
IS DEFINED IN THE POLICIES OF THE TSX VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY
FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.


References

(1) Nutrition Business Journal (2011) Global Nutrition Industry Overview. Volume
XVI. No. 11/12. Nov/Dec 2011.


(2)
http://blog.euromonitor.com/2012/11/health-and-wellness-the-trillion-dollar-industry-in-2017-key-research-highlights.html


(3) http://www.startribune.com/business/133124358.html?refer=y

FOR FURTHER INFORMATION PLEASE CONTACT: 
Naturally Splendid Enterprises Ltd.
J. Craig Goodwin
CEO, Director
(604) 559-8051
(604) 570-0934 (FAX)
info@naturallysplendid.com
www.naturallysplendid.com

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