More Content and More Creative Advertising Solutions-Welcome to the Revamped Autonet.ca!
June 06 2013 - 5:00AM
Marketwired
Today, Sun Media Corporation, a subsidiary of Quebecor Media,
proudly launches the latest version of Autonet.ca - Canada's
leading online automotive resource with 450,000 unique visitors
every month. The new site reflects Sun Media Corporation's strategy
of enhancing its offer and responding more effectively to the needs
of its advertisers and to consumers who are passionate about
cars.
Enhanced navigation and optimal online experience
Developed by Nurun, the Quebecor Media subsidiary specializing
in the development of multiple-platform experiences, the site
features a new visual interface and brand new logo, which also
adorns all Autonet supplements in all Sun newspapers in Canada.
Both navigation and content presentation in Autonet.ca have been
enhanced to provide visitors with an optimal experience.
Flexibility + creativity = innovative advertising
opportunities
The new Autonet.ca site also stands out among its advertisers
thanks to its bundled offer of flexible and custom advertising
solutions, innovative advertising formats based on the "rising
stars" model, and customer targeting by geographical location,
brand, model, and category. "Flexibility and targeting are our
dynamic duo. This innovative pairing, combined with Sun Media's
strike force, is a major benefit to our advertisers who require
creative ad campaigns," states Caroline Roy, Vice-President,
Digital Products at Sun Media.
Integrated content offer from a team of seasoned
professionals
The revamped Autonet.ca site is also innovative in the way it
provides advertisers with integrated content. This new editorial
advertising solution stands out from traditional formats and
advertorials thanks to its more streamlined flow and
superior-quality content penned by experienced journalists.
Autonet.ca differentiates itself from the competition through
original and outstanding content produced by a diverse team of
journalists. Autonet.ca is pleased to welcome former race car
driver Bertrand Godin, who provides readers with driving and road
safety tips in response to their needs. Brian Makse, a
globe-trotting expert on automobile performance, adds extra zest to
the site with his unique reports from all around the world as well
as overviews of road tests designed to help readers with their
purchasing decisions. In addition, columnist Alain McKenna, a
well-known figure in the automotive industry and in the field of
new technology, steps in as the editor-in-chief of Autonet.ca - now
a leading site in Canada providing exclusive multimedia content in
the automotive sector.
Sun Media Corporation
Sun Media Corporation, a subsidiary of Quebecor Media Inc., is
Canada's largest newspaper publisher, based on the circulation of
paid and free newspapers, publishing over 15.1 million copies each
week. With 36 paid-circulation daily newspapers and 6 free dailies
in 9 of the 10 largest urban markets in Canada, each with its own
dedicated web site, and almost 200 community newspapers, shopping
guides and other specialty publications, Sun Media Corporation's
English and French language newspapers and websites make it a
leading provider of local news and information. Sun Media
Corporation includes the activities of Osprey Media and Canoe.ca,
an integrated enterprise offering e-commerce, information and
communication services that operates a network of Internet portals
that attracts over 10.5 million unique visitors per month in
Canada, including 5.7 million in Quebec. Sun Media Corporation also
provides a range of commercial printing and related services as
well as distribution services for newspapers, flyers and
magazines.
Contacts: Martin Tremblay Vice-President, Public Affairs
Quebecor Media Inc. 514.380.1985martin.tremblay@quebecor.com
Quebecor (TSX:QBR.A)
Historical Stock Chart
From Jun 2024 to Jul 2024
Quebecor (TSX:QBR.A)
Historical Stock Chart
From Jul 2023 to Jul 2024