WINNIPEG, MB, June 9, 2021 /CNW/ - Pollard Banknote
Limited (TSX: PBL) ("Pollard Banknote") congratulates the
Idaho Lottery on the outstanding success of its 40th Anniversary
Edition Frogger scratch game. The new $5 Frogger scratch game marks the
Lottery's fourth launch of a ticket featuring the wildly popular
Frogger brand, exclusively from Pollard Banknote. Based on five
weeks of sales, Frogger sold a remarkable 160% higher than
all other $5 games launched since
2018 and is the Lottery's best-selling $5 game ever!
To help celebrate Frogger's 40th Anniversary, the Idaho Lottery
added a new bonus area to the ticket—the Cash Splash Spot—where
players can scratch to win $40
instantly. In addition to winning instant cash prizes, the game
offers players the opportunity to enter their non-winning
$5 Frogger tickets into a 2nd
chance draw to win weekly prizes of $100.
"As the timeless brand appeal of Frogger demonstrates,
this game literally leaps off the shelves in stores and is a
favorite among Lottery players," said Jeff
Anderson, Idaho Lottery Director. "Each iteration of
Frogger has met with tremendous sales success, which
ultimately benefits Idaho public
schools and buildings."
"The Frogger brand, which is part of Pollard Banknote's popular
Video Game Classics collection, has continually proven to be a
top-seller for the Idaho Lottery and this latest edition is no
different," said Brad Thompson, Vice
President, Sales & Marketing, Pollard Banknote. "Leveraging the
excitement of the brand's anniversary, exciting 2nd chance
promotions and new play features, we are thrilled to see that the
appeal of Frogger is stronger than ever with Idaho Lottery players.
We look forward to continuing to work with the Lottery to bring its
players innovative game concepts and playstyles for years to
come."
The Idaho Lottery responsibly provides entertaining games with a
high degree of integrity to maximize proceeds for public education
in the State. Since its inception in 1989, the Idaho Lottery has
returned $961.5 million to the
State's public schools and buildings. For more information, please
visit idaholottery.com.
About Konami Cross Media NY, Inc.
Konami Cross Media NY, Inc. is a member of KONAMI Group and
specializes in multiplatform brand management and production.
Konami Cross Media NY, Inc. takes a 360-degree approach in managing
the rights to globally iconic IPs such as
Yu-Gi-Oh!, Bomberman, Contra, and Frogger.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60
lotteries worldwide, providing high quality instant ticket
products, licensed games, Schafer Systems and Fastrak retail
merchandising solutions, and a full suite of digital offerings,
ranging from world-class mkodo game apps to comprehensive
player engagement and iLottery solutions, including strategic
marketing and management services. The company is a proven
innovator and has decades of experience helping lotteries to
maximize player engagement, sales, and proceeds for good causes.
Pollard Banknote also provides pull-tab tickets, bingo paper, and
its Diamond Game and Compliant
Gaming electronic games and devices to charitable and other gaming
markets in North America. Established in 1907, Pollard
Banknote is owned approximately 64.3% by the Pollard family and
35.7% by public shareholders, and is publicly traded on the TSX
(PBL). For more information, please visit our website at
www.pollardbanknote.com.
Forward-looking Statements
Certain statements in this press release may constitute
"forward-looking" statements and information, which involve known
and unknown risks, uncertainties, and other factors that may cause
actual results, performance, or achievements to be materially
different from any future results, performance, or achievements
expressed or implied by such forward-looking statements. When used
in this document, such statements include such words as "may,"
"will," "expect," "believe," "plan," and other similar terminology.
These statements reflect management's current expectations
regarding future events and operating performance and speak only as
of the date of this document. There should not be an expectation
that such information will in all circumstances be updated,
supplemented, or revised whether as a result of new information,
changing circumstances, future events, or otherwise.
SOURCE Pollard Banknote Limited