/NOT FOR DISSEMINATION IN THE UNITED STATES OR
FOR DISTRIBUTION TO UNITED STATES
TORONTO, Feb. 1, 2021 /CNW/ - Fire & Flower Holdings
Corp. (TSX: FAF) (OTCQX: FFLWF) Fire & Flower
Holdings Corp. ("FFHC" or "Fire & Flower") and its indirect
wholly-owned subsidiary Hifyre™ Inc. ("Hifyre"),
today announced the milestone achievement of 200,000 Spark
PerksTM members across the
Fire & Flower retail network.
Members of the Spark Perks program receive exclusive benefits
including: Fastlane "Click and Collect" checkout, curbside pickup,
Rapid Delivery where permitted, special deals, member-only events
and exclusive content. Spark Perks is free to join and no cannabis
purchase is required to join the program.
"We now speak directly to 200,000 members and have the advantage
of understanding and engaging the most valuable cannabis customers
who reserve bigger basket sizes, spend more money per transaction
and return more often than non-members,"
said Trevor Fencott, Chief Executive Officer of Fire
& Flower. "We have seen more than 30% growth in
memberships quarter over quarter and with this large pool of
information on our customer preferences, we can personalize the
experience for each customer and evolve our merchandise and
in-store service models which ultimately translates into stronger
On average, members who reserve products online through
Fastlane spend 53% more than non-members in store and purchase 30%
more products per transaction.
Hifyre IQ is the leading retail-powered data and analytics
platform within the cannabis industry, providing key insights to
its subscribers including Canadian licensed producers, equity
research analysts, consulting firms and investment banks.
"The Hifyre Digital Retail and Analytics Platform gives a
significant competitive advantage and value proposition for Fire
& Flower both in domestic and international markets," shared
Matthew Hollingshead, President of
Hifyre. "As an innovative technology leader in this space, we
look for ways to grow and differentiate how we participate with our
supply partners in product development, testing and evaluation as
part of their go-to-market strategies."
About Fire & Flower
Fire & Flower is the leader in adult-use cannabis retailing
in Canada. Fire & Flower
Holdings Corp., through wholly owned subsidiaries, owns and
operates cannabis retail store licences in the provinces of
Alberta, Saskatchewan, Manitoba, Ontario and the Yukon territory under the Fire & Flower,
Friendly Stranger, Happy Dayz and HotBox brands. The
Company's operates best-in-class retail stores are powered by the
HifyreTM Digital Retail and Analytics Platform and Spark
PerksTM program to deliver best-in-class customer
service and cutting edge insights to target cannabis products and
experiences to a variety of evolving and diverse consumer segments.
The Company's leadership team combines extensive experience in the
cannabis industry with strong capabilities in retail
Through its strategic investment with Alimentation Couche-Tard
Inc. the Company has set its sights on the global expansion as new
cannabis markets emerge.
The Hifyre Digital Retail and Analytics Platform is a
proprietary ecosystem of products that includes the Spark Perks
member program, Hifyre ONE retail software platform and the Hifyre
IQ cannabis data and analytics platform.
The Hifyre platform also supports Fire & Flower's advanced
operations and provides a competitive advantage in providing a
tailored digital experience and understanding consumer behaviours
in the evolving cannabis market.
To learn more about Hifyre, visit www.hifyre.com.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING
This news release contains certain forward-looking information
within the meaning of applicable Canadian securities laws
("forward-looking statements"). All statements other than
statements of present or historical fact are forward-looking
statements. Forward-looking statements are often, but not always,
identified by the use of words such as "anticipate", "achieve",
"could", "believe", "plan", "intend", "objective", "continuous",
"ongoing", "estimate", "outlook", "expect", "project" and similar
words, including negatives thereof, suggesting future outcomes or
that certain events or conditions "may" or "will" occur. These
statements are only predictions.
Forward-looking statements are based on the opinions and
estimates of management of Fire & Flower at the date the
statements are made based on information then available to Fire
& Flower. Various factors and assumptions are applied in
drawing conclusions or making the forecasts or projections set out
in forward-looking statements. Forward-looking statements are
subject to and involve a number of known and unknown, variables,
risks and uncertainties, many of which are beyond the control of
Fire & Flower, which may cause Fire & Flower's actual
performance and results to differ materially from any projections
of future performance or results expressed or implied by such
forward-looking statements. Such factors, among other things,
include: final regulatory and other approvals or consents;
fluctuations in general macroeconomic conditions; fluctuations in
securities markets; the impact of the COVID-19 pandemic; the
ability of the Company to successfully achieve its
business objectives and political and social uncertainties.
SOURCE Fire & Flower Holdings Corp.