NEW YORK, Jan. 28, 2021 /PRNewswire/ -- Yext, Inc.
(NYSE: YEXT), the Search Experience Cloud company, today announced
its success implementing Yext Answers, its revolutionary search
product, on the website of Advantage Dental Oral Health Center, one
of Oregon's largest dental care
organizations.
Before collaborating with Yext, Advantage Dental did not have
any site search functionality on its website. As such, answers to
questions about the cost of procedures, location information, and
paperwork requirements were typically delivered via patient phone
calls into a local Advantage Dental practice.
Yext Answers's advanced natural language processing (NLP) and
Bidirectional Encoder Representations from Transformers
(BERT)-powered search experience completely transformed Advantage
Dental's website, giving the organization an easy way — for the
first time — to see the questions patients were asking and answer
them directly. With Yext Answers, patients can find now what
they're looking for directly on Advantage Dental's Answers
experience without having to bounce back to a third-party search
engine or resort to a time-consuming phone call. Further, Advantage
Dental now has insights into what patients are searching for, which
gives them a real-time view into what is most top of mind with and
how they can better accommodate their patients.
Within six weeks of launching Yext Answers, Advantage Dental
experienced a 27.5% site search click-through rate. In just one
month after making the search bar on its website more prominent,
Advantage also saw search volume increase by 7.1x.
"We can't plan ahead for unexpected crises — like fires, snow
storms, hurricanes, or a pandemic — but with Yext, we can rest
assured that we're prepared with the right tools when those crises
arrive," said Fred Menko, Vice
President of Marketing at Advantage Dental. "The ability to manage
information about our practices all in one place has been a huge
efficiency for us. Months ago, it would have taken us hours to
update and make it discoverable on our website and beyond — now,
with Yext, we can do it in a matter of minutes."
"Patient expectations are drastically different in a COVID
world, and healthcare organizations can no longer afford to have
their website just look good," said Carrie Liken, Head of Industry
for Healthcare at Yext. "The amazing success Advantage Dental has
achieved with Yext Answers shows just what a difference investing
in an enhanced site search experience and answering patient
questions on the spot can make in driving patients to
conversion."
Discover the full story of how Yext modernized Advantage
Dental's search experience.
About Yext
The ultimate source for official answers about a business online
should be the business itself. However, when consumers ask
questions on company websites, too often they are left in the dark
with wrong answers. Yext (NYSE: YEXT), the Search Experience Cloud,
solves this problem by organizing a business's facts so it can
provide official answers to consumer questions — wherever people
search. Starting with the company website, then extending across
search engines and voice assistants, businesses around the world,
like T-Mobile, Jaguar Land Rover, BBVA USA, and Kiehl's — as well as organizations
like the U.S. State Department and World Health Organization —
trust Yext to radically improve the search experience on their
websites and across the entire search ecosystem.
Yext's mission is to help businesses and organizations around
the world deliver official answers everywhere people search. Yext
has been named a Best Place to Work by Fortune and Great Place to
Work®, as well as a Best Workplace for Women. Yext is headquartered
in New York City with offices in
Amsterdam, Berlin, Chicago, Dallas, Geneva, London, Miami, Milan,
Paris, San Francisco, Shanghai, Tokyo, and the Washington, D.C. area — and work-from-home
offices all around the world.
About Advantage Dental Oral Health Center
One of the largest OHP providers in the NW, Advantage Dental
Oral Health Center is geographically and numerically one of the
largest Dental Care Organizations in the state of Oregon, providing dental services for nearly
320,000 Oregon Medicaid enrollees, many of whom live in areas where
dental care is difficult to access. Advantage Dental believes that
everyone deserves the same quality care no matter the payment plan
or insurance type. Relentlessly dedicated to the mission: To
improve the oral health of all, Advantage Dental provides patients
with better care, timely education, greater access, innovative
solutions, and transformative system change. This unique industry
leading approach to dentistry is called Preventistry®. This
approach ensures families in Oregon receive the best care possible.
Media Contact: Amanda Kontor,
pr@yext.com
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SOURCE Yext, Inc.