WPP's Gain Theory Named A Leader in Marketing Measurement and Optimization Solutions
January 31 2022 - 4:35PM
Gain Theory, a global foresight consultancy that accelerates
growth for ambitious brands, has been named a
Leader in The Forrester Wave™: Marketing
Measurement and Optimization Solutions, Q1 2022.
The Forrester MMO wave evaluates and benchmarks the most
significant marketing measurement and optimization providers
against current offering, strategy, and market presence. Forrester
categorizes providers as either Leaders, Strong Performers,
Contenders or Challengers.
The Forrester report states that “Large global enterprises with
complex marketing budgets in search of high-touch services should
put Gain Theory on their short list” and notes that Gain Theory’s
“services offering really shines among the competitive set.”
Gain Theory received the highest scores possible across 13
criteria, defined as superior relative to other vendors in the
evaluation. Gain Theory’s highest scores include the use case
criteria of ‘Brand Portfolio Management’, ‘Omnichannel Marketing
Strategy and Planning’ and ‘Insights Driven Business’. Full marks
were also given to Gain Theory in the criteria of ‘Unified
Measurement Methodology’, ‘Marketing Strategy Consulting’,
‘Business Strategy Consulting’ and ‘Change Management
Consulting’.
Of note is the top mark possible given to Gain Theory in
‘Unified Measurement Methodology’. The report states “Gain Theory’s
long-term approach is to advance its planning and optimization
recommendations by incorporating more customer behaviors and data
signals.”
With regard to Gain Theory’s ability to advise on
enterprise-wide business growth levers, top marks were also given
in the ‘Business Strategy Consulting” criterion which evaluated
vendors’ ability to apply its measurement and optimization
capabilities across areas such as customer churn analysis, pricing
analysis, demand generation analysis and other functional
insights.
“At a time of unprecedented change and
uncertainty, organizations need a more holistic and
future-facing approach to accelerating growth. We have enabled our
clients to do this by activating smart business strategies that
fuse hindsight, insight, and foresight. We are delighted about our
position as a Leader in Forrester’s Wave report,” said Gain Theory
Global CEO, Manjiry Tamhane, “It confirms for us the unique value
that we deliver to our clients globally who trust us to focus on
what matters the most, simplify the complex at speed, and
ultimately make a meaningful difference to their business
performance.”
About Gain Theory
Gain Theory is a global foresight consultancy, focused on
accelerating growth for ambitious brands.
Our experts in data, advanced analytics, technology and
consultancy fuse hindsight, insight, and foresight to improve
investment decisions and activate growth at speed.
Available in 62 markets, our award-winning solutions and highly
specialized vertical expertise support clients via four measurement
and optimization pillars: Foundations for Growth, Data Excellence,
Growth Accelerators and Activating for Growth.
To focus on what matters the most for clients, Gain Theory’s
proprietary Marketing Effectiveness Index evaluates and benchmarks
marketing effectiveness maturity – establishing critical gaps
standing in the way of accelerated growth. Built on data, the
Marketing Effectiveness Index benchmarks against sector and
industry to help inform transformational roadmap priorities.
Gain Theory is a WPP agency (NYSE: WPP).
Find out more at www.gaintheory.com and follow our social
channels via LinkedIn or Twitter.
For press queries please contact: Claudia Sestini Global CMO,
Gain Theory claudia.sestini@gaintheory.com
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